Watch this epic blockbuster in IMAX for a truly immersive cinema experience

“As the director sitting in an IMAX theatre, with Godzilla roaring in Kong’s face, and then Kong roaring back, there was something about that moment; it personifies everything about why I wanted to make this movie in the first place… And, it’s so gratifying to see it, and there is definitely no better way to see it than in the IMAX cinema.” – Director Adam Wingard

Rise Together or Fall Alone… With the titanic forces of Godzilla and Kong at play, there is only one screen big enough to do justice to this Monsterverse – and, it doesn’t get any bigger or better than the IMAX screen. Watching this movie in one of Ster-Kinekor’s IMAX cinemas is a truly immersive cinema experience in the ultimate premium format,

The larger-than-life Godzilla x Kong: The New Empire, releases in Ster-Kinekor’s IMAX cinemas nationally on Friday 29 March. The film will also be released in Ster-Kinekor’s luxurious Cine Prestige cinemas, and D-Box seats in select cinemas so you can feel every powerful blow, in addition to other Ster-Kinekor 2D cinemas around the country. And, for those who can’t wait, there will also be a sneak screening in IMAX at 20:00 on 28 March.

This latest entry in the Monsterverse franchise follows up on the explosive showdown of Godzilla vs. Kong with an all-new cinematic adventure, pitting the almighty Kong and the fearsome Godzilla against a colossal undiscovered threat hidden within our world that challenges their very existence – and our own.

The epic new film delves further into the histories of these Titans, their origins, and the mysteries of Skull Island and beyond, while uncovering the mythic battle that helped forge these extraordinary beings and tied them to humankind forever.

The film’s director, Adam Wingard, chose to shoot Godzilla x Kong: The New Empire with IMAX-certified digital cameras and it features over 45-minutes of IMAX exclusive Expanded Aspect Ratio (EAR) throughout the film. Moviegoers will find themselves totally immersed in the enlarged 1.90:1 aspect ratio, visually expanding to fill the IMAX screen with up to 26% more picture under the specific design of the director, and drawing fans right into the heart of the action: IMAX takes the audience beyond the edge of their seats and into a world they’ve never imagined.

The EAR provides audiences with an even greater canvas of spectacular images captured specifically for the IMAX large screen format which, combined with next generation IMAX precision sound, creates a truly immersive cinema experience.

Watch the trailer here.

Don’t miss the opportunity to watch two giants of the screen go head-to-head in the best possible cinema format – the larger-than-life IMAX screen – when Godzilla x Kong: The New Empire releases in Ster-Kinekor cinemas across the country on Friday 29 March.

Book your tickets at www.sterkinekor.com or download the SK App on your smartphone. For news and updates, go to Facebook: Ster-Kinekor Theatres | follow Ster-Kinekor on Twitter: @Ster-Kinekor. For all queries, call Ticketline on 0861-Movies (668 437).

#DoMoviesRight    #SterKinekor    #IMAX    #godzillaxkong 

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Issued by: aHead PR
On behalf of: Ster-Kinekor Theatres
For media information: Janet de Kretser
Tel: 083 973 3531
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it. 

What is IMAX?

IMAX is an innovator in entertainment technology that combines proprietary software, architecture, and equipment to create the world’s most immersive moviegoing experience. From the clearest, most lifelike visuals to heart-pounding precision audio, everything in an IMAX cinema has been designed to take you beyond the edge of your seat and into a world you've never imagined. IMAX's network is also the only global theatrical platform for blockbuster entertainment and that’s why top filmmakers and studios utilize IMAX’s technology to connect with audiences around the world in extraordinary ways. 

About Ster-Kinekor Theatres

Ster-Kinekor Theatres is the largest movie exhibitor on the African continent. To most South Africans, the word ‘movies’ is synonymous with the name ‘Ster-Kinekor’. The company operates 43 commercial cinema complexes in South Africa, with six international sites based in Namibia, Zambia and Zimbabwe. The cinema chain’s sites house 342 large-scale screens, with 47 961 seats and the largest 3D footprint featuring 124 state-of-the-art 3D screens in South Africa (Commercial, 3D, IMAX and Cine Prestige). The company operates in 6 cinema complexes with 33 screens and 4 077 seats in Africa.

As the industry leader, Ster-Kinekor has pioneered cinema concepts such as Cinema Nouveau, a dedicated art-house multiplex cinema, and the luxurious Cine Prestige theatres, the first ‘business class’ cinema experience in South Africa. It boasts a cinema that is fitted with the advanced Dolby Atmos sound system (at Gateway in Durban); and has headed the return of the IMAX® Experience, with nine IMAX® Theatres across the country. Ster-Kinekor has expanded its cinema innovation to launch the first Kids’ cinema complete with slides and bean bag seating (currently 7 screens) as well as D-BOX which brings movie experiences to life with motion seats.

As one of South Africa’s most loved brands, it is Ster-Kinekor’s ongoing mission to become synonymous with the unrivalled magic of the cinema experience, by providing ‘Great Moments at Their Greatest’. During 2013, the company embarked on a massive roll-out project to convert and equip every cinema with the very latest in digital projection and sound technology. The result of this upgrade is that every cinema now boasts state-of-the-art cinema technology that encompasses 2K and 4K digital projection and 5.1 and 7.1 surround sound systems.

The SK Club loyalty programme rewards members with redeemable points when they swipe their card when buying movie tickets or catering, as well as half-price tickets on Tuesdays. Combined with industry leading loyalty programmes from Edgars Club and Discovery Vitality, these give Ster-Kinekor a strong consumer value proposition and competitive advantage. Ster-Kinekor have extended their loyalty offering to include the first subscription model in South Africa, SK Subscription Club offers members a limited or unlimited amount of movies per month at a set cost whilst also enjoying the benefits of SK Club.

As the market leader, Ster-Kinekor aims to spearhead the advancement of cinema across both South Africa and the rest of Africa, to ensure that consumers continue to experience movies as they were made to be seen – on the big screen. 

See more at: www.sterkinekor.com