Watch the biopic on the big screen at select Ster-Kinekor cinemas from 12 April

“I want people to hear my voice, and just forget their troubles for five minutes…” – Amy Winehouse

The release of the movie, BACK TO BLACK, gives cinema audiences a never-before-seen glimpse into Amy Winehouse's early rise to fame and the release of her groundbreaking studio album, Back to Black. The biopic releases at select Ster-Kinekor cinemas on Friday, 12 April.

The film will also be releasing in Ster-Kinekor’s luxurious Cine Prestige cinemas, including Cradlestone, Cresta and Mall of Africa in Johannesburg, Gateway in Durban, Baywest in Gqeberha, and at Cavendish in Cape Town. The reclining red leather seats and delicious snacks and drinks delivered to your cinema seat add to a really special movie experience to watch a special movie with your special people.

The film is a celebration of the most iconic – and much missed – homegrown star of the 21st century… the extraordinary tale of Amy Winehouse. Painting a vivid and vibrant picture of the Camden streets of London she called home and capturing the struggles of global fame, BACK TO BLACK honours Amy’s artistry, wit, and honesty, while at the same time trying to understand her demons. It presents an unflinching look at the modern celebrity machine and is a powerful tribute to a once-in-a-generation talent.

Directed by Sam Taylor-Johnson and written by Matt Greenhalgh, the film stars Marisa Abela as Amy Winehouse, together with Eddie Marsan as Amy’s father, Mich Winehouse, and Jack O'Connell who portrays her then boyfriend (and later ex-husband), Blake Fielder-Civil.

BACK TO BLACK follows Amy’s journey from confident north London teenager to international megastar. In her short life, she became a music legend, but her troubled personal life was often under intense scrutiny in the press. Her on-off relationship with Blake Fielder-Civil and her alcohol and drug addictions made for sensationalised headlines in the tabloid press, all the while being pursued by paparazzi photographers when she was at her most vulnerable.

“There is no greater love than the love people have for Amy whose music has touched their souls and provoked their hearts into feeling that she is theirs and theirs alone. A small bird of a woman with the power of a lioness and a voice that transcends our time. Bringing Amy’s story to life is a privilege, to have the space to soak in her music, know her heart and to bring it all to the big screen is a gift I’m excited to pass along into the world,” commented director Sam Taylor-Johnson.

Watch the trailer here.

Bookings for BACK TO BLACK are now open. Get your tickets at www.sterkinekor.com or download the SK App on your smartphone. For news and updates, go to Facebook: Ster-Kinekor Theatres | follow Ster-Kinekor on Twitter: @Ster-Kinekor. For all queries, call Ticketline on 0861-Movies (668 437).

#DoMoviesRight   #SterKinekor   #BackToBlack   #AmyWinehouse 

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Issued by: aHead PR
On behalf of: Ster-Kinekor Theatres
For media information: Janet de Kretser
Tel: 083 973 3531
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About Ster-Kinekor Theatres

Ster-Kinekor Theatres is the largest movie exhibitor on the African continent. To most South Africans, the word ‘movies’ is synonymous with the name ‘Ster-Kinekor’. The company operates 43 commercial cinema complexes in South Africa, with six international sites based in Namibia, Zambia and Zimbabwe. The cinema chain’s sites house 342 large-scale screens, with 47 961 seats and the largest 3D footprint featuring 124 state-of-the-art 3D screens in South Africa (Commercial, 3D, IMAX and Cine Prestige). The company operates in 6 cinema complexes with 33 screens and 4 077 seats in Africa.

As the industry leader, Ster-Kinekor has pioneered cinema concepts such as Cinema Nouveau, a dedicated art-house multiplex cinema, and the luxurious Cine Prestige theatres, the first ‘business class’ cinema experience in South Africa. It boasts a cinema that is fitted with the advanced Dolby Atmos sound system (at Gateway in Durban); and has headed the return of the IMAX® Experience, with nine IMAX® Theatres across the country. Ster-Kinekor has expanded its cinema innovation to launch the first Kids’ cinema complete with slides and bean bag seating (currently 7 screens) as well as D-BOX which brings movie experiences to life with motion seats.

As one of South Africa’s most loved brands, it is Ster-Kinekor’s ongoing mission to become synonymous with the unrivalled magic of the cinema experience, by providing ‘Great Moments at Their Greatest’. During 2013, the company embarked on a massive roll-out project to convert and equip every cinema with the very latest in digital projection and sound technology. The result of this upgrade is that every cinema now boasts state-of-the-art cinema technology that encompasses 2K and 4K digital projection and 5.1 and 7.1 surround sound systems.

The SK Club loyalty programme rewards members with redeemable points when they swipe their card when buying movie tickets or catering, as well as half-price tickets on Tuesdays. Combined with industry leading loyalty programmes from Edgars Club and Discovery Vitality, these give Ster-Kinekor a strong consumer value proposition and competitive advantage. Ster-Kinekor have extended their loyalty offering to include the first subscription model in South Africa, SK Subscription Club offers members a limited or unlimited amount of movies per month at a set cost whilst also enjoying the benefits of SK Club.

As the market leader, Ster-Kinekor aims to spearhead the advancement of cinema across both South Africa and the rest of Africa, to ensure that consumers continue to experience movies as they were made to be seen – on the big screen. 

See more at: www.sterkinekor.com