Advertising & Marketing

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Wednesday, 17 October 2018 10:45

ShovaForHope – 4 Heroes, 106km, 2 Charities, 1 Goal

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Expand a Sign’s #SHOVAFORHOPE programme focuses on 4 HEROES, 106 KM for 2 CHARITIES - with 1 GOAL in mind – raising awareness and money for vulnerable children in KwaZulu-Natal.  Three of Expand A Sign’s team is embarking on the gruelling 106km Amashova cycle race on a single-speedy bicycle this…
In its continuous commitment to innovation and providing advertisers with strategic marketing opportunities, Mall Ads™ has installed a new media platform inside Umlazi Mega City Mall in KwaZulu-Natal. The Indoor Towa is a large format structure measuring over five metres high and two metres wide – making it highly visible…
Tuesday, 25 September 2018 12:34

Alliance Media a BIG winner at the MOST awards 2018

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The South African Media Awards, (MOST Awards) celebrated its 10th year this year and with their decade of hard work, comes the event’s stripes in solidifying the event as the Media Industry’s respected benchmark of excellence. Alliance Media won first place in two categories; Best Out Of Home (OOH) Media…
For thousands of people, the arrival of spring means something other than lovely warmer weather and pretty Namaqua daisies. It’s the annual affliction of hay fever, of course. But while there’s not much you can do about the air outside, you can control the quality of air inside your home…
At the recently held IFA Berlin - the world's leading trade show for consumer electronics and home appliances - Hisense introduced three brand new smartphones, six state-of-the-art washing machines, three ground-breaking TVs and 15 revolutionary refrigerators.  Phones Amongst the phones unveiled at the event was the new Hisense A6, which comes equipped with…
Tuesday, 11 September 2018 14:10

Riverbed's Evolution Inspires Agency Rebrand

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Riverbed is a bold and contemporary through-the-line creative agency. It is a black, female owned company that has throughout its ten plus years, navigated and adapted to industry changes to remain relevant and competitive. And now in this month of new beginnings, Riverbed announces its rebrand, revealing a modern look that’s more closely aligned to its renewed vision. …
Wednesday, 05 September 2018 10:50

Baby Bullet presents Elana Afrika's Baby Brunch

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Elana Afrika-Bredenkamp is delighted to announce the return of the popular parenting event,“Baby Bullet presents Elana Afrika’s Baby Brunch” The coming-together of moms & expectant moms is perfect for those looking for a morning of fun and inspiration, sharing of knowledge, conversations about parenting and loads of pampering! Radio & TV personality Elana…
Snupit: The Shortest Distance Between Locals and Local Pros. In a time where an increasing number of important things are happening online, the success of a website such as Snupit makes sense. Snupit is South Africa’s leading online marketplace that lets users quickly find and hire local service professionals, Pros…
Monday, 20 August 2018 13:45

Mall Ads implements campaign for Aromat

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Mall Ads™ recently implemented a geographically targeted, highly successful campaign for seasoning mix Aromat at Kempton Parks’ Shoprite Centre in Gauteng. With the objectives of increasing brand awareness, sales and consumer affiliation, the campaign targeted shoppers on weekends when the mall experienced peak shopping times. Highly skilled professional promoters engaged…
Provantage Media Group is proud to have partnered with the prestigious APEX awards hosted the by the Association for Communication and Advertising yet again in 2018. The APEX programme is aligned to Provantage Media Group’s values and principles of efficacy and of transformation as well as the upliftment of the youth. This is a partnership…
Transit Ads™ has implemented a large-scale rank campaign for Soweto Gold where the brand creative dominates the ranks entirely, ensuring that messaging is not lost in any other media clutter. Since being bought by Heineken, the South African beer brand has gained momentum and has extended its footprint, as such…
Analysis shows that alignment between the challenges identified for marketers and those for agencies relate to the need to have clear metrics and to be able to generate ROI (return on investment). Also, for marketers and agencies, the most mentioned challenges are to deliver bigger creative ideas and be more…

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