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What happens when everyone’s favourite biscuit and chocolate come together? They form a melt-in-your-mouth, delicious treat you won’t be able to get enough of! Last year, Oreo Biscuits launched the delicious OREO covered in Cadbury Dairy Milk biscuit and this year they will be launching a bigger pack for fans…
Atwood-Palm did caution that success within the Chinese market will require creative methods seeing that there are countless competitors that are also looking to stamp their authority within the same market PRETORIA, South Africa, May 22, 2018/ -- The General-Manager of the South African Fruit and Vegetable Canners Export Council (SAFVEC),…
Airport Ads® recently implemented an OOH advertising campaign for ABSA that provided the brand with the unique advantage of dominating key zones within South Africa’s busiest airport – OR Tambo International in Johannesburg. The ABSA messaging targeted consumers within high footfall areas with long dwell times, and thus reaped the…
Bonga Sibisi has been appointed Mall Ads™ Account Manager for the Broll portfolio, managing the NON-GLA Broll team across the country. Sibisi comes with a strong agency background, having cut his teeth in brand consulting, corporate communications and entrepreneurial ventures. These skills were honed during his time at Intergroup Brand Consulting,…
In an age where social media and advertising clutter creates excessive noise within the marketing sphere, consumers still seek face to face interaction when making a purchase decision in store. This is where highly skilled, approachable, presentable and well-trained Brand Ambassadors enter the picture. ProActive™ provides brands and companies with…
There’s no doubt that the golfing environment provides unique marketing opportunities for brands. Golf Ads™ provides an audience of 500 000 consumers who are captive, focused on their game and unhurried. This is one of the myriad reasons that Tag Heuer commissioned the golf media specialist company to implement a launch campaign for the Connected…
IAS Masterclass: AdForum Worldwide Summit NYC - Key summit observations Having recently attended the AdForum Worldwide Summit in New York, Johanna McDowell managing director of The Independent Agency Search & Selection Company (IAS) and Partner SCOPEN Africa will be presenting detailed and in-depth reports and case studies on global trends…
Leading airport media specialist company Airport Ads® recently implemented a campaign for mattress brand Serta. The activations campaign took place within OR Tambo International Airport’s domestic departures area, which services 5,5 million consumers annually. “Serta was looking to engage with an upper income audience in an environment where lack of…
Golf Ads™ recently implemented a campaign for the launch of the new Garmin golf watch – the Approach S60 - making innovative use of the traditional clocks on the golf course. The creative was adapted to include the golf clock face into the design and engaged with golfers in a non-intrusive fashion every time they…
According to South African marketers, Creative and Media agencies contribute an average of 17% to their overall business growth. In other words, nearly one fifth of the growth of client companies is attributed to the work of their agencies.  Johanna McDowell, SCOPEN Africa Partner, points out that South Africa’s market…
Wednesday, 18 April 2018 14:39

indaHash South Africa expands into Africa

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World’s fastest growing influencer marketing platform focuses on building a strong local team to deliver targeted services to the South African market(Johannesburg, South Africa) April 09, 2018 - indaHash, the global technology platform that connects more than 600,000 digital influencers has committed to expanding its South African footprint by investing…
So says, Scopen Africa whose Information obtained from agency scope 2017/2018 indicates that 54% of adverting and media agency negotiation processes are led by marketing while in 41% of those processes both parties (marketing and procurement) are present. The study also found that 63.7% of marketers are influenced by an…

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