Iconic denim brand Wrangler reached a milestone deserving of a true celebration – 75 years of creating stylish, well-made denim true to its western heritage! To mark the occasion, Wrangler hosted First-Thursday regulars, as well as media and influencers to a night to remember at The House of Machines in Cape Town, on Thursday, 06 October 2022.

As attendees arrived, they were served signature Wrangler cocktails curated especially for the occasion while they eagerly awaited epic performances on the line-up from local talents Bam Bam Brown and Jak Tomas & Friends,. It was clear, the crowd was blown away by the live music performances with each of the bands notably dressed in Wrangler denim from head to toe! Every song brought a new spark of life to the crowd with attendees dancing to each tune and most certainly matching the energetic performances on show.

Ensuring they didn’t miss out on the fun, local media and influencers such as GQ Magazine, Men’s Health, Eric Mubyayi and Siya Ramba made their way to The House of Machines to join in the celebrations and tucked into delicious burgers from Cape Town’s favourite, Frankie’s Burgers. Much to everyone’s delight, Frankie’s Burgers boasted a very special “Wrangler SmashBurger” in tribute to the brand’s 75th anniversary.

One of the highlights of the evening included the announcement of one lucky attendee receiving a Wrangler Icon Denim Jacket to the value of R 2 499 - 1 of only 6 currently available in the country. Julia-Rosa Reis, was extremely excited about the win - “This Wrangler Icon Jacket is definitely going to be my new statement piece with myall my looks.” 

Stella Heyns, Marketing Manager for Wrangler South Africa, best described the evening in one word: “ICONIC!”

“There really is no better word to describe the evening and a brand like Wrangler than ‘iconic’. As a brand, Wrangler, has a rich history, a global brand awareness and has always emulated and represented a strong sense of hard work, freedom and community, So we’re so pleased to have shared this huge milestone with true denim fans!”

The House of Machines (THoM) was indeed the perfect venue for these celebrations as the look and feel of the bar speaks to the Wrangler persona - For The Ride of Life. Since 1947, Wrangler has drawn inspiration from those who live by their own rules and do things their own way, crafting dependable denim for riders, rock stars, and trailblazers.

Throughout 2022, Wrangler will continue to celebrate its 75-year history showcasing its western heritage and the resilience of western culture. The Wrangler 75th campaign is the latest instalment in Wrangler’s For The Ride of Life series, honouring stories of living life to the fullest, whoever you are, whatever stage you’re at and whatever life throws at you.

Feeling lucky? Keep an eye out for more exciting competitions on @wranglersouthafrica’s social media pages - you don’t want to miss out!

For more information about Wrangler, please visit The Drop.

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About Wrangler®
Wrangler has been creating stylish, well-made denim since 1947. Our belief has always been that clothing should be designed to fit the needs of the people wearing it. That’s why we embarked on a quest 75 years ago to create the best jeans, jackets and shirts for cowboys. While our products have evolved for today’s denim lovers, our commitment to innovation, expert craftsmanship, original style, and the American spirit remains the same. In Wrangler, we are strong and ready for life, every day.