22 June 2023

The Bond Beyond Steel: How to Say Goodbye to Your Automotive Companion

Submitted by: Sam Bartlett
The Bond Beyond Steel: How to Say Goodbye to Your Automotive Companion

By Kevin Derrick

CEO of Creative Rides Classic and Collectibles Auctions

MOST gearheads I know would rather be beaten with a spanner than talk openly about their feelings, but there’s no denying that emotions play a big part in classic car ownership.

We love our cars. Global surveys show that around 70% of us admit it, but I’d say that’s true for nearly everyone who owns a classic or collectable vehicle.

That’s why making the decision to part with a car is so difficult; we’re ending a relationship filled with memories and great experiences.

Classic car owners often privately describe their relationships with their vehicles as emotional.

Research conducted by the Classic Car Trust found that 80% of classic car owners report feeling a strong emotional connection with their vehicles, frequently calling them “family members” or “old friends”.

The Psychology of Steel

Numerous studies have explored the correlation between human relationships and the emotional attachments classic car owners have with their vehicles.

A survey conducted by the Classic Car Trust revealed that 65% of respondents believed their attachment to their classic cars was similar to the bond they had with a partner or close friend.

Basically, we anthropomorphise our cars, giving them names, assigning them genders and attributing human characteristics and personalities to them.

In an AutoTrader.com study, life coach and relationship expert Dr Michelle Callahan is quoted as saying the reason classic car owners battle to sell their wheeled companions is that our relationships with our cars are surprisingly similar to our relationships with friends.

“A car can become a significant emotional investment,” Callahan said in the study. “It’s there… for major milestones in (drivers’) lives like weddings, new babies and graduations and it’s literally the ‘vehicle’ that makes being physically present in these moments possible.”

According to the survey, more than 70% of respondents felt “very attached” or “somewhat attached” to their cars. About one-third even described their vehicles as “old friends,” and more than a quarter said they felt sad when they thought about parting ways.

Gearing Up for Automotive Divorce

Sometimes change is necessary, though, even for owners of classic cars. As trusty as your baby might have been, there comes a time to part ways.

That said, break-ups are never easy, so owners should prepare both themselves and their cars ahead of time to make the transition easier and more profitable.

To prepare yourself:

Create a photo album: It doesn’t matter whether you choose traditional paper or digital for a memory archive, but create one before you sell. Ask family and friends to contribute pictures they might have and pick ones that make you smile or reminisce. That way if you’re missing your old friend, you can take a look back at some of the fun times you had together. And don’t worry — your new car will never know and won’t get jealous either!

Plan a final road trip: Whether it’s cross country or just a weekend away, plan one last epic adventure with your fuel-fired bestie. Go large. Top up the tank, pack your favourite padkos and crank up the tunes to make it a farewell to remember. Don’t forget to take photos for your album.

Give some love: Grab a bucket, a sponge and a soft cloth and wash your classic vehicle from top to bottom. It’ll be hugely therapeutic for you, and make your classic look her sharpest ever. Washing your car by hand is also one of the best ways to inspect it, offering the opportunity to check for imperfections that might need attention before she goes on the auction block.

Declutter, depersonalise: The human mind is designed to carry emotional baggage, while cars are designed to carry physical baggage. Taking your keepsakes and personal possessions out of your car when you decide to sell helps to start distancing yourself from your steely friend, with the added bonus of preparing the car for her new travel companion. Just don’t get too over-enthusiastic in the process and toss out any important paperwork! All maintenance records, invoices and restoration photos belong in the car, not the bin!

Ensure your baby goes to someone who’ll love her: More than one-third of respondents to AutoTrader.com’s survey said that they’d like to see their old car “go to a good home.” After years of taking care of your car, the best way to have peace of mind that your car will be cared for is to put it on auction, go to the sale and meet the buyer face-to-face.

Preparing for Auction:

It’s not an easy decision to sell a beloved collector car. There are several factors to weigh including financial circumstances and lifestyle changes – more often than not, additions to the family or family structures changing.

It may be difficult to part with your long-time companion when other things in life are changing, but the flip side is sending her on to a great new home opens the door for new, better classic car to come into your life.

That will only happen, though, if your car is in tip-top shape when she’s sent off to auction, so here’s how to make that happen:

  • Get her looking as good as she can.
  • Fix any outstanding mechanical issues. And if you can’t fix them, disclose them to the auctioneer. Include and box up any unused original parts.
  • Be completely transparent about any cosmetic repairs or accidents that may have occurred in the car’s lifetime.
  • Keep records and ownership history – the more the better. Provide a file of work with all the history and everything you’ve ever done to the car. Include receipts and a photographic record or all remodelling.
  • Decide on a reserve price.
  • Choose a licenced, experienced and professional auctioneer with a proven track record.

The emotional attachment classic car owners feel towards their vehicles is a testament to the significant impact these vintage machines have on their lives.

While parting ways may be bittersweet, it can also provide an opportunity for the car to continue its journey, creating new memories and forging emotional connections with its next owner.

And, of course, for you to drive off in a classic upgrade in which you’ll soon start creating memories that’ll make her your new best friend.

Bartlett Communications

Bartlett Communications is a full-service public relations and corporate communications consultancy. We empower Brands to reach, engage, and influence their target audiences by offering a professional, hands-on approach. Our expertise is identifying target markets, putting the audience focus on your business and keeping it there. A short-lived media splash is like a fireworks display; eye-catching but forgettable. We don’t believe in forgettable. We believe in generating headlines year after year. This means a stronger online reputation, greater Brand awareness and ultimately more sales for you.