09 May 2022

A World Of Local Travel Awaits When You Register Your Travel Deals at Africa’s Travel Indaba 2022

Submitted by Hlumelo Matshanda
A World Of Local Travel Awaits When You Register Your Travel Deals at Africa’s Travel Indaba 2022

After a two-year suspension, Africa’s Travel Indaba is back on 3 – 5 May 2022 – and we’re making up for lost time with exciting opportunities for South Africa’s tourism trade members. Leading the charge for local travel is the Sho’t Left Travel Week. This initiative connects local tourist destinations with a growing, ever-enthusiastic domestic tourism market. The link? South Africa’s biggest local travel sale – with extensive marketing support to boost ROI and, with it, recovery.

Seal The Deal

Registration opens for this year’s Sho’t left Travel Week at Indaba, from 3 May until 25 August 2022. While at Indaba visit the Sho’t Left stand to find out more, register your business, and upload your amazing deals. Alternatively, register online at www.deals.southafrica.net.

Locals get the chance to save up to 50% on Travel Week bookings, which can be redeemed throughout the year depending on the deal’s terms and conditions. Without question, bargains pull bookings. Powered by South African Tourism’s data-inspired, multi-channel marketing efforts, your business – and its incredible travel deals - are given optimal visibility amongst the nation’s 10 million annual domestic travellers.

Taking The ‘Work’ Out of Networking

Africa’s Travel Indaba – one of the largest tourism marketing events on the African travel calendar has always held a treasure trove of opportunities – and these are set to be met with fresh enthusiasm with the show’s reopening in 2022. South African Tourism is especially excited to continue the enormously successful Sho’t Travel Week campaign, which aspires to grow the accessibility of local travel destinations to a local market. This is South Africa for everyone and the campaign connects locals with great deals that bring travel dreams into reality.

Connect With Sho’t Left and Let South African Tourism Put Your Message In Front Of The Right Market

To date, over 600 tourism-related businesses have registered their offers on the deals dashboard. The local market accounts for R26.4 billion in revenue every year. In its pursuit of adventure, this is a market segment that stimulates the economy in ways that simply cannot be ignored by local tourism trade in South Africa. The more South Africans travel their own country, the more they unearth the magical diversity it has to offer.

Sho’tTravel Week removes the question of affordability for many to increase accessibility. It supports participating trade members through media hype and marketing investment that supports local business and stimulates domestic travel.

If lockdown taught us anything, it’s not only that local is lekker – it’s that local is loyal, we received over 600 enquiries  during the last Sho’t Left Travel Week. From incentivising low-season bookings to creating a buzz around long weekend bargains, there’s no better way to get perfect placement of your deal than with Sho’t Left’s Travel Week deals.

Visit the Sho’t Left exhibit at this year’s Africa Travel Indaba. We look forward to welcoming you back to Africa’s Travel Indaba and telling you more about Sho’t Left Travel Week. Register with us at our exhibit or online at www.deals.southafrica.net.

Note to editors:
South African Tourism is the national tourism agency responsible for the marketing of South Africa as a preferred tourist destination. It is headed up by Acting Chief Executive Officer Mr Themba Khumalo