15 June 2020

Sports Business Week launched

Submitted by Gerrit Davids

The inaugural Sports Business Week (SBW) will be held as an online event from 31 August-4 September 2020, featuring daily summits, to debate the future outlook of the industry as well as assessing the impact of the Covid-19 pandemic, which also brought the world of sport to stand still.

SBW will feature close to 50 of South Africa’s leading sports business’ personalities sharing their thought leadership on how the industry should, put in place, the most sustainable strategies required, for its future survival.

Each daily Summit, will also feature an Awards programme to bestow recognition on sports business’ leaders, service providers and brands respectively for their endeavours in this vibrant industry.

The Week, will kick-off with the Women in Sports Business Summit and Awards in celebration of Women’s Month and no male speakers will feature on any of the panel discussions.

The Awards will for the first time ever, give recognition to women trailblazers in the sports industry at large.

The second day of SBW will see the Sports Business Leadership Summit and Awards, which will feature roundtable discussions on how the role of sports executives have changed under the new normal and managing teams remotely.

The Pro Sports Summit and Awards is slated for Wednesday 2 September 2020 and it will feature roundtable discussions with the sector’s leading executives, discussing the best strategies required to lead their respective organisations in uncharted waters, as a result of Covid-19.

An exciting Summit focusing on mass participation events will be held on Thursday 3 September 2020.  The MassActive Events Summit will convene South Africa's premier large-scale event organisers to debate the future outlook for this segment of the sports industry, post Covid-19. 

The MassActive Awards will follow the Summit, giving awards for mass participation events in cycling, swimming, running and government organised sport events, respectively.

SBW close with the Brands in Sport Summit and Awards on Friday 4 September 2020 inclusive of a celebration of the most admired sport brands in South Africa.

According to Gerrit Davids, MD, Gerom Media Sport & Entertainment, “The Sports Business Week will be broadcast online, in its entirety, with each Summit lasting an hour, featuring a guest interview, two panel discussions, and end off with an awards ceremony.

Davids says, “With the lockdown having forced public events on the back burner, the organisers also had no choice but to pivot the Week, which was planned for as a public event, to move it entirely online and adapt it, to the new normal.”

For further details on SBW, kindly visit: www.sportsbusiness.co.za

For more information, contact: Gerrit Davids | Mobile: 082 496 1657 | E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Published in Sports Range