Popular gaming platform and Emperors Palace’s sportsbook team up with new features for betting fans.

Leading sports prediction website Superbru has announced PalaceBet as its official Sportsbook and Live Games partner. Established in 2006 Superbru is a highly popular sports predictor brand that has sports fans competing in competitions such as the FIFA World Cup, English Premier League, Wimbledon, and even Rugby League and Cycling.

'Every sports fan knows Superbru, and as a brand synonymous with sports entertainment, we are thrilled to be their official partner when it comes to sports betting,’ says Peermont Chief Executive Officer Nigel Atherton.

PalaceBet burst onto the scene in 2020 as the first online sportsbook of the prestigious Peermont Hotel and Casino group of which emperors Palace is the flagship brand. Powered by the industry-leading Draftkings software, PalaceBet offers a widespread on all major sports and leagues, including soccer, rugby, cricket, boxing and motorsport from a variety of leagues around the globe. Complementing their offering, PalaceBet also offers online fixed-odds betting live games from popular developers BetGames and Evolution Gaming.

‘We pride ourselves on partnering with the best of the best and as far as sports brands go, you don’t get better than Superbru,’ says PalaceBet General Manager Iain Gutteridge. ‘Superbru is based on the same philosophy as PalaceBet: built by sports fans, for sports fans. And as a sports nut that plays on Superbru, I am totally excited about this partnership – it’s like having your two favourite teams from different sports join forces!’ 

‘There are clear synergies between our prediction games and sports betting, and the opportunity to explore those with PalaceBet is exciting, ‘ said Andy Wood, founder of Superbru. ‘The team at Peermont share our vision, in terms of enhancing the enjoyment of sport and responsible gambling, and we will together add value to the fans’ experience.’

James Hutchison, Superbru’s Commercial Director, added, ‘We can identify those people on Superbru that are interested in sports betting, so that we can share data-driven insights and tips from our community.  Those not interested in betting will not see any betting-related content or ads, maintaining the family-friendly nature of Superbru.  The team at PalaceBet has been fully-supportive of this segmented approach, and we are confident that they are the perfect partner for Superbru.’ For more information visit www.palacebet.co.za , alternatively find our more about Superbru on www.superbru.com 

About PalaceBet
PalaceBet is part of Peermont Hotels, Gaming and Resorts, which is home to their flagship brand, Emperors Palace. PalaceBet is an online sportsbook which offers betting on a variety of local and international sports, as well as fixed-odds betting on a variety of live games. PalaceBet is licenced and regulated by the Western Cape Gambling & Racing Board. Peermont proudly supports the National Responsible Gambling Programme. Call the Problem Gambling Counselling Toll-Free Helpline on 0800 006 008 for support. Players must be 18 years or older. Winners know when to stop.