With a decade of experience in communication and reputation management, I have carefully honed my hospitality, lifestyle, and advertising skills. My experience in translating business objectives into tactical multi-platform communication campaigns covers international brands and start-ups, world-class cycling events such as the Cape Town Cycle Tour (6 years), and luxury hotels, including the Vineyard Hotel to legacy brands such as Bob Martin, Ster Kinekor, Boschendal and Country Road. I have gained vast experience implementing traditional, digital, and social media communication strategies, influencer campaigns, and signature events, enjoying excellent and trusted relationships with media.