Fisher-Price Eco Rock-A-Stack turns Learning & Development into an Eco-Friendly Play Time.

26.8 Million toys are thrown away yearly, leading to an ever-growing negative impact on the environment. As most are made of plastic, which is thought to be durable, sturdy and also washable, but Mattel is looking to change the narrative by producing environmentally friendly products like the Eco Rock-A-Stack.

It’s not always easy to find products that are made with sustainability in mind. Eco-friendly choices can now start even before your baby is born, and impact more than just an environmentally conscious consumer, but also for the parent looking for safe toys that aid learning and development.

The iconic Fisher-Price Rock-a-Stack toy features a bat-at-rocker base and 5 colourful rings to grasp and stack. This adorable gift set is loaded with a hands-on play that helps your baby develop dexterity, hand-eye coordination, and problem-solving skills.

Now made from Sugar Cane with a minimum of 90% of the ethanol extracted, this family-favourite toy is reducing your carbon footprint and the impact of plastic waste on the environment, and also as a grasping, stacking and sorting toy, it helps develop fine motor skills and problem-solving skills for babies ages 6 months and older.

-- ENDS --

About Mattel 
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.

For more information please contact:
Martin Headger
Senior Account Manager at Brand Alley PR
Mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Cell: +27769715329