21 December 2023

It's the time of the Year for storytelling and connection

Submitted by: Kaylin Van Der Vent
It's the time of the Year for storytelling and connection

People often joke and refer to Cape Town as a "dorp" or a village. It's not because of its size, but rather due to the pace at which it moves. However, the residents of this large village know that when it does move, it moves with generosity. Dotted all over the Western Cape, initiatives, private partnerships, and brands are gearing up to connect, share their stories, and move others when it matters the most.

Boxing Day Cup was started in 2016 and is hosting its 8th annual golf day this year and each committee member is given the opportunity to select a charity that could benefit from the proceeds raised on the day. This year, Boxing Day Cup decided to support Soil for Life, a charity making a huge difference in the lives of people in their communities.

On December 26th, Boxing Day Cup will have raffles, auctions, and other opportunities for the golfers to donate and assist in raising funds for Women of the Soil. The proceeds will be handed over to them in the first week of January 2024.

The money collected will be used to fund and assist women in their continued education, support, and development in gardening. It will also be used to help keep their soup kitchens open and thriving in communities that desperately need assistance.

Thanks to the generous donation from Bev Co, each golfer will receive a goodie bag and a Jive cooldrink. Local businesses can get involved as an opportunity to market their products or services by including business cards or other items in the goodie bag.

Another instance of amazing connection was Jive's sponsorship of Ek en Jy's Street Cricket sponsorship in Koringberg, held on December 6. It's another initiative that brings together a community for a day of youth sports, fun, and community storytelling and sharing.

Check out Jive's website at https://jive.co.za/home-4 and visit https://www.womanzonect.com/ to find out how you can support the Women of the Soil initiative. Let's Jive together and celebrate the spirit of togetherness with Jive’s "We Mos All Family" campaign”.

Paddington Station PR

Established in 2012, Paddington Station PR is an award-winning brand communications agency servicing client throughout South Africa. Led by a senior management team, the agency is driven headfirst and supported by a posse of forward-thinking individuals that represent the youthful essence of South Africa today. Our size and attitude allow us to be nimble and also pushes us to be the best we can be at all times to deliver strategies and campaigns that hit the mark and drive real impact. Backed by a 25-year knowledge base and a global network, we incorporate a proactive process that is designed to inspire and shift today's consumer to connect, collaborate and communicate. Proud member of Brand Council SA.