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Wednesday, 11 March 2020 16:44

Jock Safari Lodge forms partnership with Wilderness Foundation Africa in Youth Development Programmes around the Kruger National Park

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Jock Safari Lodge forms partnership with Wilderness Foundation Africa in Youth Development Programmes around the Kruger National Park

Jock Safari Lodge has formed an official long term partnership with the Wilderness Foundation Africa (WFA) to further conservation education and youth development within the broader community of the Kruger National Park.  Jock Safari Lodge was the first private concession granted within the Kruger National Park. It has a long-standing commitment to both sustainable and community development and has for many years worked to upskill and uplift individuals to greater heights.

The collaboration with the WFA is however positioned to take community empowerment and development to another level.

Says Louis Strauss, the General Manager & Director of Jock Safari Lodge: ‘We are extremely honoured and excited about the new prospects and possibilities that this partnership brings, which will enable us to have a greater impact in engaging with, and including those that can work alongside us to preserve this rich landscape that we are so passionate about.’

With a 48-year track record, the Wilderness Foundation Africa sets out to protect and sustain wildlife and wilderness through integrated conservation and education programmes. These range from anti-poaching and large landscape wilderness management, to developing young leaders from disadvantaged communities for a career in conservation, to interlink and close the circle between the cornerstones of the WFA, namely species, spaces and people.

The non-profit CALEO Foundation, which owns Jock Safari Lodge, has as its objective to make a legacy investment to help protect, restore and sustain threatened ecosystems, wildlife and flora resources and their habitats, as well as surrounding communities. Strauss continued: ‘As the CALEO Foundation so rightly says, small steps can make a difference, and we are eager to see the positive effects that this partnership will have on those around us, and for the Kruger region overall.’ Jock Safari Lodge has made a life-long commitment to continuous investment in the WFA projects, that will this year, be launched with a R400 000 injection in two key intervention programmes to be rolled out as part of the Jock/WFA partnership.

The Siyazenzela leadership and employability skills training programme is aimed at previously disadvantaged youth (between the ages of 18 and 26).  Siyazenzela (meaning ‘We are doing it for ourselves’) training courses are run as a four-week short term project with facilitation in focus areas such as Emotional & Social Wellness; Occupational & Financial Wellness; and Physical & Environmental Wellness. Participants gain job preparedness skills and are provided with job shadowing opportunities. Upon graduation they are enrolled into a resilience support programme that ensures that they stay connected to the programme for peer mentoring purposes, monitoring and psycho-social support.

The second programme, known as the Imbewu Wilderness Trails, aims to connect youth to their cultural-environmental heritage. The trails draw attention to the resilient and healing power of nature for personal and social transformation. This often leads students to make life changing choices and lifestyle changes that equip vulnerable youth to be economically active and environmentally responsible citizens. Dr Andrew Muir, CEO of Wilderness Foundation Africa says: ‘We are excited to be partnering with Jock Safari Lodge, with their impeccable commitment to sustainable development and leaders in nature-based tourism.  There is much to learn from each other in the common cause of ensuring that our natural heritage is preserved and enjoyed by all citizens of our country.’

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FIVESTAR PR is a boutique PR and Digital Content consultancy based in Cape Town (South Africa). We focus on delivering strategic PR, media and communications services to select 5-star clients in the luxury travel and hospitality industries. We have extensive experience in this field and are recognised as specialists in the top-end market segment.

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