Mall Ads™ continues to unlock income opportunities within the mall environment for both clients and landlords, this time through an entertainment Pop Up store at Musgrave Centre in KwaZulu-Natal for teambuilding company Playworks.
Strategically situated in the food court area of the high foot traffic mall, Playworks brings Laser Tag and Escape Room fun to regular consumers and is also attracting consumers who are not frequent visitors to the mall. While the team development specialist brand has an established clientele, it is taking advantage of the opportunity to extend its reach and brand recognition through the Pop Up at the shopping centre.
Says Vanessa James of Mall Ads™: “The Playworks Pop Up store concept brings Laser Tag and Escape Room teambuilding fun and entertainment value to the mall retail offering - this is beneficial to both client and landlord. What’s more, it is attracting people who wouldn’t normally visit the mall.”
Angelo Boshoff of Playworks says: “Our mission is to develop South Africa’s human capital through fun team play. When the opportunity arose to maximise our brand exposure and create a new revenue stream with the Mall Ads solution at Musgrave Centre, we grabbed it. The concept store is attracting a variety of ages from school-going children to adults.”
Mall Ads™ continues to create the best possible solutions for optimising non-GLA spaces that will not only create financial benefit for landlords, but allows for alternative creative execution and extended consumer engagement for brands wanting to elevate and broaden their visibility within the mall environment. Mall Ads™ alternative income solutions unlock value for all stakeholders - including landlord, brand and consumer.