Set to take place from 22-25 September 2017, the Land Rover Waterford Festival 2017 will give Land Rover enthusiasts the chance to put the All New Discovery through its 4x4 paces.

They will also experience exclusive exhibits, a brand new 4x4 course, demonstrations and more. All the funds from the event are being donated to the Pittrack K9 conservation unit, a canine anti-poaching non-profit organisation protecting rhino and lion from being hunted and killed by well-armed and well-equipped poachers.“Land Rover Waterford is extremely excited to be involved with Pittrack and supporting the important work that they do,” says Darryl Harper, Dealer Principal, Land Rover Waterford.

“Their fresh approach is making a much-needed impact on poaching and their commitment reflects our own – to make South Africa a better place in the future by protecting our wildlife.

The Land Rover Waterford Festival 2017 is an important opportunity for us all to make a stand against poaching and, of course, to showcase our Land Rover’s capabilities.

”The event will see Plumari Private Reserve (home to Askari Game Lodge) reveal their brand new 4x4 course designed by the Land Rover Owner’s Club to challenge even the most advanced drivers. The perfect opportunity for the 4x4 enthusiast to test their mettle and be the first to break stony ground.

The Land Rover aficionado will also appreciate an exhibit of Land Rovers from 1948 to today and, for those who want to show off their own customised Land Rovers, there will be prizes and accolades for the serious collectors. Among the exhibitions will be the Land Rover Experience Terrapod, the Askari beer garden and two anti-poaching demonstrations a day.

The demonstrations will be hosted by Pittrack and will showcase the extraordinary poacher hunting abilities of these dogs.

“The Plumari Private Reserve and Askari Game Lodge are grateful to the men and women of Pittrack for their selfless contribution and sacrifice for the protection of our rhinos,” says Daniela McCormick, Plumari Group.

The Land Rover Waterford Festival 2017 will include plenty of exhibits, demonstrations, 4x4 expertise, food and entertainment. The cost is only R100 per vehicle and R25 per person per day, and there will be merchandise on sale on both the website and at the event. The goal is to raise funds for Pittrack while ensuring that everyone has the ultimate 4x4 weekend.

The Land Rover Waterford Festival will run an annual basis to support the anti-poaching unit. To find out more information about the exhibitors, event, location and accommodation visit http://www.waterfordlandroverfestival.com. To find out more about the Pittrack K9 conservation unit visit http://www.pittrack.co.za.