The V&A Waterfront, Africa's most visited tourist destination, has joined forces with admyt, the market leading digital parking management platform in South Africa, to leverage its innovative smart parking system for the benefit of visitors, tenants and guests to the precinct. The admyt system uses license plate recognition (LPR) software and smartphone technology to provide a cashless, ticketless, and touchless parking experience.

Welcoming nearly 2 million visitors every month, the V&A Waterfront boasts an extensive array of offerings, including over 500 retail outlets, more than 10 hotels, 80 eateries, and numerous historical landmarks. Given the high visitor numbers to this premier retail and lifestyle destination, parking plays a key role in the overall experience of V&A guests; and with over 8 000 parking spaces spread across numerous outdoor and undercover parking lots, seamless and quick movement of vehicles in and out of the precinct is of utmost importance. 

According to Andre Theys, Executive for Operations at the V&A Waterfront, precinct management recognises the importance of advanced parking solutions that enable it to effectively manage its extensive parking facilities in a way that contributes positively to exceptional guest experiences. “We prioritise a seamless parking process with minimal delays and low levels of congestion,” Andre explains. “The partnership with admyt, has allowed us to enhance convenience and efficiency while ensuring a hassle-free parking experience for our valued visitors. It’s a highly innovative solution that not only aligns with our commitment to providing exceptional service and optimising the guest journey, but also contributes to the V&A’s sustainability efforts by reducing paper usage and helping to lower our carbon footprint."

While admyts’ smart parking systems are already in operation at prime locations nationally, the massive V&A Waterfront installation is admyt’s biggest project in the province and marks the beginning of an extensive rollout planned for the country and Western Cape region. That’s according to Devon Beynon, Managing Director of admyt, who says that this means growing numbers of Western Cape drivers will enjoy the same benefits already being experienced by the hundreds of thousands of visitors to the 60 other admyt-enabled parking venues. These include high-profile retail and commercial destinations like Mall of Africa, Sandton City, Greenstone, Centurion Mall, The Leonardo, Hyde Park, Eastgate, Killarney Mall, The Zone @ Rosebank, among others.

Beynon says that admyt’s focus on convenience and user satisfaction not only eliminates the need for parking access cards and tickets, but it also eliminates waiting times at ticket pay-stations and vehicle booms, and minimises physical touchpoints. “Visitors who have registered with admyt can simply drive up to the parking entrance boom, which will open automatically on recognition of their license plate,” he explains, “and the relevant parking fees are then charged directly to the bank card or wallet captured on the admyt app or website.”

Beynon further highlights that admyt users also enjoy many other benefits besides easy and convenient parking, including discounted parking rates and free parking credits. Validation of parking is also quick and easy, so retailers like Pick n Pay that offer validated parking for customers can do so digitally on the admyt app.

"Our partnership with the V&A Waterfront comes on the back of a growing number of user requests to offer our convenient smart parking system at this highly popular destination, and it marks a significant milestone for admyt. We plan on expanding our presence across South Africa as we add many other key sites and bring our secure, convenient, and frictionless parking experience to a growing number of South African consumers,” explains Beynon.

Established in 2016, admyt has earned the trust of over 100 000 registered app users, solidifying its position as a pioneer in the digital parking industry. With a proven track record of over 24 million gate events to date, admyt boasts an exceptional industry leading accuracy rate, and in this regard, admyt stands out as a crucial differentiator, in delivering exceptional customer and tenant experiences,” he adds.

Registration on the admyt platform is quick and easy via the admyt app (iOS and android) or online at www.admyt.com. Once signed up, users simply add their vehicle license plate number and bank card details, after which they have seamless and ticketless access to all admyt-enabled sites. The security of users' card and personal details is ensured through industry-leading encryption technology and the billing process is fully transparent and reliable.

For more information about admyt's smart parking system or to register for the cashless parking convenience it offers, please visit www.admyt.com or download the admyt app.