Selling your property is a significant financial transaction that requires careful planning and execution so one of the most critical decisions you'll make in this process is selecting the right real estate agency to represent your interests.

While many important factors play a role in this decision, according to Stephan Thomas and David Burger, Partner Secure Estate Specialists in Constantiaberg, one aspect often overlooked is the strength of the agency's network.

“Before you select an agency, take the time to research their network and inquire about their connections, offices in different areas, and partnerships with other property professionals.

“By doing so, you'll be better equipped to make an informed decision that maximizes the potential for a successful and lucrative property sale. In the world of real estate, a strong network can make all the difference.”

Thomas and Burger say that agencies with strong networks offer the following compelling advantages:

Wider Exposure

A real estate agency with multiple branches in different areas offers a wider reach for your property listing. When your property is listed with an agency having a strong regional and national presence, it is more likely to be seen by a broader pool of potential buyers. This increased exposure can lead to a quicker sale and potentially a higher selling price.

“And, in Lew Geffen Sotheby’s case, we also have a strong international network which is invaluable for foreign investment buyers and people looking to sell in one country and buy in another.

“We recently collaborated with our counterparts on the Atlantic Seaboard to co-broker the sale of a luxury beachfront home and in this way, our buyer acquired his dream home without having to trawl online for hours or spend time connecting with multiple agencies.

“The power of network again proved invaluable a few months ago when we were asked to sell a high-end luxury estate home. We notified potential buyers on our extensive database and were contacted by an Austrian buyer who had been looking for the perfect property in Cape Town but couldn’t find it.

“Once we had introduced the property to their team of advisors, it was enough of a trigger to initiate a flight back to SA and the outcome was successful – she viewed the property and signed an offer at near asking price.”

Local Expertise

An agency with a network of property professionals in many different areas means they have access to local expertise and in-depth knowledge about various neighborhoods and markets.

This is invaluable when it comes to pricing your property competitively and understanding the local market dynamics or when you are selling in one area and looking to buy in another.

Agents within the network can also provide insights into the specific features and amenities that make your property stand out in its location.

Collaborative Marketing

Agencies with a network often collaborate on marketing strategies, which can benefit property sellers as your listing may be shared across multiple offices, giving it more visibility.

Additionally, agencies with strong networks may have access to marketing resources and tools that individual agencies do not, enhancing the promotion of your property.

Access to Trusted Professionals

Beyond agents, a strong network often includes connections with various property professionals, such as attorneys and assessors. This can streamline the selling process by ensuring you have access to trusted experts who can assist with legal matters, property assessments, and any other services required during the sale.

Negotiation Power

A well-connected agency is often in a better position to negotiate on your behalf. They may have established relationships with other real estate professionals, which can lead to smoother negotiations and potentially more favorable terms for you as the seller.

Resources for Faster Transactions

A networked agency can provide access to resources that can expedite the sale process. Whether it's a database of potential buyers, efficient transaction management systems, or access to financing options, these resources can help ensure a smoother and faster transaction.

Continuous Support

A strong network doesn't end when the sale is complete. Your chosen agency's network can continue to provide support even after the sale, ensuring that you have a seamless transition out of your property and into your next one, whether it's another sale or a purchase.

“When you're selling your property, choosing the right real estate agency is a decision that should not be taken lightly,” conclude Thomas and Burger.

“So, before you select a real estate agency, take the time to research their network and inquire about their connections, branches in different areas, and partnerships with other property professionals.

“By doing so, you'll be better equipped to make an informed decision that maximizes the potential for a successful and lucrative property sale. In the world of real estate, a strong network can make all the difference.

“And, finally, one of our most powerful lines of advice is to choose the agency that is best suited to facilitate your requirements and to contract with one agency – even if it isn’t us…”