23 January 2018

Setting the Right Price for a Successful Home Sale

Submitted by: Morne Prinsloo - RE/MAX
Setting the Right Price for a Successful Home Sale

When it comes to selling your home, one crucial factor can significantly impact your success: the price you set. Whether you're navigating a buyer's or seller's market, correctly pricing your property is the key to attracting potential buyers and achieving a timely sale. In this article, we will explore the importance of setting an appropriate asking price and provide insights on how to determine the fair market value of your home.

The Pitfalls of Overpricing:

Overpricing your home can have detrimental effects on the selling process. Not only do overpriced homes tend to linger on the market, but they also deter potential buyers. Buyers have a keen sense of the market and are knowledgeable about reasonable price ranges for properties that pique their interest. Setting an unrealistic price tag may lead them to believe your home is beyond their financial reach, causing them to overlook it completely. Instead of generating offers and negotiations, an overpriced property can inadvertently drive buyers toward competitively priced alternatives, resulting in prolonged periods of being unsold.

The Risks of Underpricing:

On the other hand, underpricing your home can leave you leaving money on the table. While a lower price may attract attention, setting it too low may raise questions about the property's value and lead buyers to wonder if there are underlying issues. The goal is to strike the right balance and establish a price that reflects the fair market value of your home, regardless of market conditions.

Utilizing Comparative Market Analysis (CMA):

To determine the ideal asking price, homeowners can leverage resources such as a Comparative Market Analysis (CMA). A CMA provides a comprehensive assessment of your home by comparing it to similar properties in your area that have recently sold or are currently on the market. This analysis considers various factors, including the number of bedrooms and bathrooms, square footage, amenities like fireplaces and swimming pools, as well as listing and sold prices of comparable homes.

Accessing a CMA and Professional Assistance:

Obtaining a CMA for your property is a straightforward process. By contacting an experienced real estate professional, such as Morne Prinsloo from RE/MAX Masters, you can request a personalized CMA and gain valuable insights into the fair market value of your home. Morne and the team at RE/MAX Masters provide exceptional service and will assist you in determining the optimal listing price to attract potential buyers.

Conclusion:

Setting the right price is an essential step in selling your home successfully. Overpricing can discourage buyers and prolong the selling process, while underpricing can result in missed financial opportunities. By leveraging resources like a Comparative Market Analysis, you can gather factual information about your property and gain a better understanding of its fair market value. To ensure an accurate assessment and expert guidance throughout the selling journey, consult with Morne Prinsloo at RE/MAX Masters. Take advantage of their professional services and set yourself up for a rewarding home selling experience.

Contact Morne Prinsloo on Mobile: 079 047 5172 for expert guidance on pricing your home and achieving a successful sale. 

Buying Or Selling | RE/MAX Masters

As a senior Sales Associate, Morne Prinsloo brings invaluable expertise to our team. Our office, nestled in Weltevreden Park, serves as the cornerstone of our operations, with additional branches in Bryanston and Ruimsig, alongside a dedicated rental office. With over 100 agents and a commitment to excellence, RE/MAX Masters provides a dynamic environment for success. Our comprehensive value proposition includes branding, promotions, professional development, training, and recognition programs, ensuring our Sales Associates like Morne Prinsloo are empowered to thrive. Beyond business, we are deeply invested in our community through initiatives like the RE/MAX Foundation. Fun fact: RE/MAX South Africa closes a sale every 15 minutes, while RE/MAX International seals the deal every 30 seconds.