22 November 2023

Safety First - A Personal Safety Guide For Estate Agents

Submitted by: Sam Bartlett
Safety First - A Personal Safety Guide For Estate Agents

Whether evaluating homes, hosting show houses or meeting with potential clients, the nature of their job exposes real estate agents to diverse environments and, unfortunately, potential risks.

“Agents generally work alone away from the secure confines of an office, regularly schedule appointments with people they have never met and, through advertising show house dates, they broadcast their whereabouts to the world at large,” says Yael Geffen, CEO of Lew Geffen Sotheby’s International Realty.

“Most crimes against estate agents are crimes of opportunity, so it’s imperative that we take steps to reduce their vulnerability and to empower them to better defend themselves should they find themselves in tight situation.”

She says that the most recent incident in which a Nelson Mandela Bay estate agent was held hostage has once again highlighted the need to property professionals to not only take extra care but also implement additional precautions to ensure their personal safety.

1. Preparation is Key:

Before venturing out for appointments, conduct thorough research on the properties and areas you'll be visiting. Stay informed about the neighbourhood's safety reputation, recent incidents, and any potential risks. Knowledge is your first line of defence. And don’t wear visibly expensive jewellery as it will attract attention.

2. Buddy System:

Whenever possible, adopt a buddy system and have a colleague accompany you to appointments, especially when meeting with unfamiliar clients or entering vacant properties. This not only enhances personal safety but also provides an additional layer of professionalism.

3. Inform Someone:

Always let someone know your whereabouts and schedule. Share details of your appointments with a trusted friend, family member, or colleague. In case of emergencies, this information becomes crucial for swift assistance.

4. Establish Office Protocols:

Work with your real estate agency to establish safety protocols. Implement check-in procedures, where agents inform the office or a designated colleague before and after appointments. Having a structured system in place adds an extra layer of accountability.

5. Use Technology Wisely:

Leverage technology to enhance your safety. Utilise smartphone apps that allow you to share your location with designated contacts in real-time, keep your phone fully charged, and consider installing free security apps like Namola which has launched a panic button that you can have on you at all times.

6. Client Screening:

Implement a rigorous client screening process and never neglect to carry out the screening, no matter how busy you are. Before meeting with potential clients, gather essential information such as their full names, contact details, and a form of identification and verify this information before scheduling appointments to ensure legitimacy.

7. Visible Identification:

If possible, make it a habit to wear visible identification, such as a badge or lanyard with your agency's logo and your name. This not only enhances professionalism but also signals to clients and onlookers that you are a legitimate representative.

8. Trust Your Instincts:

If something feels off or makes you uncomfortable, prioritise your safety. It's always better to reschedule or decline an appointment than to compromise your well-being and safety.

9. Safety Training:

Invest in your safety and enrol in courses that teach self-defence techniques, situational awareness, and conflict resolution. Equipping yourself with the skills to handle various scenarios enhances your confidence and preparedness.

10. Emergency Preparedness:

Familiarise yourself with emergency exits and procedures in the properties you visit. Carry a personal safety alarm or whistle that can be used to attract attention in case of danger. Additionally, have a plan for contacting emergency services promptly.

11. Secure Meeting Spaces:

Choose secure meeting spaces whenever possible. Opt for public locations, like coffee shops or agency offices, for initial client meetings. Avoid secluded or unfamiliar areas that may pose a higher risk. Your clients will understand your reasoning.

12. Show house savvy:

Team up with armed guard services for show houses and consult with on-site security when showing homes in estates.

13. Vehicle Safety:

Ensure your car is well-maintained, with a full tank of fuel and emergency supplies. Always park in well-lit areas and be mindful of your surroundings when approaching or leaving your vehicle. Also take note when driving through electronic gates that you aren’t being followed onto the property.

14. Self-Defence Tools:

While the hope is never to use them, consider carrying self-defence tools such as pepper spray or a personal alarm. Familiarize yourself with the legalities surrounding their use and adhere to regulations.

15. Networking for Safety:

Network with fellow real estate professionals to share safety tips and experiences. Establish a supportive community where agents can exchange information about potentially risky situations or individuals.

Geffen concludes: “The goal is not only to ensure personal safety but also to create an environment where agents can flourish, secure in the knowledge that their well-being is a priority. Stay informed, stay vigilant, and safeguard your success in every interaction.”

Bartlett Communications

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