With seven low calorie/low kilojoule carbonated cold drinks in its stable, The Coca-Cola Company (TCCC), continues to offer consumers choice despite recent changes to its product portfolio.

Two years ago, TCCC announced that it would retire select products in various markets around the world as part of a global portfolio refresh.[1]

According to Silke Bucker, Senior Marketing Director at Coca-Cola in South Africa, this portfolio is the largest offered by a beverage company in the country and provides a clear indication to consumers that the company’s staggered portfolio refresh announced in 2020 was driven by a desire to continue to satisfy the consumer’s needs.

According to Bucker: “This refresh was not about paring down TCCC’s portfolio but taking a consumer-centric approach by continuing to follow the consumer which led to a refocus in investments”.

“The strength of our low calorie or low kilojoule products affirms that the refresh is meeting the objective of putting our consumers first,” she said.

As part of the refresh, TCCC announced that it would discontinue TaB® worldwide, including South Africa. However, the company that pioneered the diet beverage option in the early 1990s, continues to trailblaze in the category to provide consumers with low calorie or low kilojoule options that are unmatched.

Four of these innovative options are bottled under the Coca-Cola® brand, which was voted as South Africa’s “coolest cold beverage” according to the 2021 Sunday Times GenNext Survey.

They are Coca-Cola® No Sugar, Coca-Cola® Light, Coca-Cola® Original Taste, and Coca-Cola® No Sugar No Caffeine. The others are Fanta® No Sugar, Sprite® No Sugar, and Stoney® Ginger Beer No Sugar.

“We’re grateful to TaB® for paving the way for our low calorie or low kilojoule stable, and to the legion of TaB® lovers who have embraced the brand for nearly six decades. Included in this stable is Coca-Cola® No Sugar No Caffeine. Largely regarded as the TaB® brand’s successor, it certainly delivers the same product benefits without compromising on taste and quality,” concluded Bucker.

The global product refresh has challenged TCCC to think differently about its brands to accelerate its transformation to a total beverage company. New product offerings like Coca-Cola® No Sugar No Caffeine are part of the company’s commitment to making consumers conscious about their choices and giving them autonomy and variety in their consumption choices.

To remain relevant, TCCC will continue to listen and respond to consumer demand by providing consumers with beverages they desire.

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About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com, search for us using @cocacolaza, or link through Twitter, Instagram, Facebook and LinkedIn.