Summer is here, and gents, it's time to consider a sustainable solution for your haircare needs. The temperature is rising, and so are your haircare challenges, as more and more South African men complain about dry and itchy sculps, thinning hair and dandruff. 

Now, expert haircare couldn’t be simpler, when you trust the professionals, as L’Oreal and Sorbet Man Clearwater have partnered to elevate your look, no matter your hair type. Their ground-breaking treatments featuring the L'Oreal Anti-Thinning Protocol, Anti-Oil Protocol, and the Anti-Dandruff Protocol will give you back your confidence in no time.

"It’s all about quick and easy solutions that really work. Men care about effective treatments that will give them the results they’re looking for, and we’ve found the solution. It’s not only through the treatments we offer, but educating men how to use the products to their advantage at home. Say goodbye to the days of battling with unruly locks and welcome the season of effortlessly groomed hair,” says haircare expert Nonhalnhla Kunene from Sorbet Man Clearwater.

Solving the Tangle Troubles: Anti-Thinning Protocol

Let's tackle the one of the biggest issues men face: thinning hair. The L'Oreal Anti-Thinning Protocol treatment is your new best friend in the quest to regain your voluminous, healthy hair. This power-packed combination cleanses and adds volume, giving your hair the boost it needs. But the magic doesn't stop there—the expert advice of your barber and the Intense Soothe Cream and Denser Hair Density Activator Serum complete the trio, to revitalise your crown in no time.

FACT: Men experiencing thinning hair often report a decline in self-esteem and confidence. Addressing the issue through effective treatments can contribute to a positive self-image.

Banishing the Grease: Anti-Oil Protocol

Warmer weather often bring unwanted greasiness, leaving our hair feeling heavy and lackluster. The L’Oreal Dermo-Purifier Shampoo cleanses without stripping, while the 2-in-1 Deep Purifier Clay acts as your secret weapon against excess oil. But the real game-changer? The Intense Soother Treatment, ensuring your scalp feels fresh and rejuvenated, banishing the summer slickness for good.

FACT: By managing oily hair, men can improve scalp health, reducing the likelihood of dandruff and promoting optimal conditions for hair growth.

Combatting the Flakes: Anti-Dandruff Protocol

Dandruff can be a major confidence killer, but the solution is here. The L’Oreal 2-in-1 Deep Purifier Clay which, in the hands of the Sorbet Man barbers, lays the groundwork for a flake-free scalp, while the Dermo-clarifier Shampoo takes the fight against dandruff to the next level. Finish off with the Intense Soother Treatment for a calming touch, ensuring your scalp is summer-ready and itch-free.

FACT: Managing dandruff is crucial for maintaining a polished appearance. It also means higher levels of confidence which generally lead to more assertive and decisive decision-making. 

“At Sorbet Man Clearwater, our expert barbers understand that your time is precious. That's why our curated haircare treatments are designed with simplicity and effectiveness in mind. Elevate your grooming routine effortlessly, allowing you to focus on enjoying the sun-soaked days of summer,” says Kunene

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About Sorbet
Sorbet Group is South Africa’s leading franchise beauty and grooming chain comprised of: Sorbet Salons, Sorbet Nail Bars, Sorbet Dry Bars, Sorbet Man and Candi & Co. The Sorbet Group was established in 2005 with servant leadership at the cornerstone of its ethos. Today, the Group with over 220 stores nationwide continues to offer a range of professional beauty treatments, as well as retailing premium-branded body, hair and face products for women and men. With a reputation for service excellence, Sorbet Group extends its offering to educational empowerment with its internationally recognised beauty training and development centre (BTI) as well as the SORBET SEW community outreach programme - initiated to invest life skills and entrepreneurial skills in aspiring men and women. For more details, please visit www.sorbet.co.za

For More information, please contact: 
Martin Headger
The Vibe Media 
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