26 July 2022

Nubian Crown launches ground-breaking L'Oréal DIA Light and DIA Richesse safe hair colour for afros and locs

Submitted by MyPressportal Team
Nubian Crown launches ground-breaking L'Oréal DIA Light and DIA Richesse safe hair colour for afros and locs

Nubian Crown Hair Studio, in partnership with L'Oréal Professionals launched DIA Light and DIA Richesse safe colour for type 3 and 4 ethnic hair at their salon in Hyde Park, Johannesburg. DIA Light is a truly ammonia-free breakthrough set apart by its unique colour composition which is best suited to application on natural ethnic hair, microlocs and dreadlocs.

The natural hair movement in South Africa over the last decade has seen a growing number of the ethnic population wearing kinks, coils and curls in their natural state. This natural hair movement has been driven by a number of factors, not least of which is the reclamation of African pride and identity. It can also be attributed to a consciousness towards the use of environmentally friendly ingredients in hair products to avoid illnesses and health complications caused by chemicals in hair products. A growing understanding of how styling and hair care can result in various types of alopecia and hair loss has also played a role in the move towards healthy natural hair.

Says MD of Nubian Crown Hair Studio, Tshireletso Yvonne Diogo (who is also the founder of the @microlocssa community): “The beauty industry is still limited in terms of options for colouring natural ethnic hair in a way that does not permanently change the structure of the hair, causing dryness and breakage in the long run. What options are there for an ethnic natural who is looking to continue on a healthy hair journey while enjoying diverse styling options which include safe colour applications? Until now, there really were none.

“Nubian Crown’s safe colour for naturals is possible through L’Oreal DIA Light which is acid-based demi-permanent colour specifically designed to treat and protect the hair while depositing the colour pigments. A true ammonia free technology breakthrough.”

DIA Light does not contain a lift booster and therefore causes no lift of the natural base of the hair. As a result, DIA Light does not lead to over-sensitization of the hair fibre.

What factors make DIA Light a safe colouring system? The integrity of the fibre is maintained since DIA Light offers a remarkable protection of the hair’s lipids and structural proteins. DIA Light also offers high resistance to washing and resilience to colour loss through the sun’s rays. With DIA Light and a good after care regimen of deep conditioning treatments, it is possible to flaunt kinks, coils, curls and locs in a wide variety of tones and shades.

For those who are looking for maximum grey coverage, DIA Richesse should be your pick. DIA Richesse is a new generation alkaline technology, reinvented for more flexibility and coverage power, while remaining a demi-permanent and ammonia-free colour.

DIA Richesse is the ideal demi-permanent colour for natural hair for coverage of grey hair and additional reflect. The higher the volume of peroxide it is mixed with the more coverage of white hairs and the more reflects will be intense and visible. DIA Richesse covers up to 70% of greys!

L'Oréal DIA Light and DIA Richesse is available at Nubian Crown Hair Studio from Friday, 27 May 2022. Say hello to a healthy hair journey in rich, vibrant colour!

L'Oréal Professionals DIA Light and DIA Richesse does not alter the structure of hair and ensures strong rich colour, which is completely safe to use on kinks, coils, curls and locs. Which Nubian Crown Safe Colour will you be wearing this season?

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For further enquiries or to make an appointment, please call 083 639 1328 or visit our website.

To find out more about Nubian Crown Hair Studio services and treatments click on this link.

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Follow Nubian Crown Hair Studio on Instagram @nubiancrown_hsor Facebook @nubiancrownHS … and don’t forget to use our hashtag #NubianCrownSafeColour

DISTRIBUTED ON BEHALF OF Nubian Crown Hair Studio by ANGELFISH PR & EVENTS. All media queries can be directed to Annie Hodes on 083 325 4445 or This email address is being protected from spambots. You need JavaScript enabled to view it.

ABOUT Nubian Crown Hair Studio:

Established in April 2018 and 100% black female owned, Nubian Crown celebrates the hair of dark-skinned Queens and Kings of this continent. Our Hair Studio is a place where all kinks, coils and curls are pampered to their ultimate beauty.

The name of the business is derived from the words:

Nubia = native or inhabitant of Nubia. b: a member of one of the group of dark-skinned peoples that formed a powerful empire between Egypt and Ethiopia from the 6th to the 14th centuries.

Crown = synonym hair or mane.