The Sneaker Shack, South Africa’s favourite sneaker care service, will open its doors on 21 November 2022 in upscale Durban at the highly anticipated Oceans Mall in Umhlanga.

The Sneaker Shack believes in a cleaner, happier, healthier Mzansi, starting with footwear. It’s a brand with a love for empowering an active lifestyle and conscious consumption every day.

Launched in 2015 by founder Lolo Ndlovu, The Sneaker Shack identified a need within the sneaker community, across the board, from collectors to active lifestyle individuals to have their sneakers cleaned by trained professionals using established premium cleaning solutions.

Sneakers, lifestyle and trail running shoes as well as caps, handbags, and travel bags; are cleaned to each customer’s specification by trained sneaker-care-technicians within a 48-hour turnaround time.

Processing over 60 000 sneakers per year across its stores nationwide, the business continues to see steady growth, with customers guiding them in the right direction with each new location that opens up.

“Durban is our 10th store and we couldn’t be more proud about this opportunity! Durban has been through its fair share of challenges of late, and we hope to further drive sustainability efforts in the local market to not only diminish the number of shoes that end up in landfills but to revive our customers' much loved footwear for years to come.” says founder Lolo Ndlovu.

Since inception, The Sneaker Shack started with a simple ambition to be part of the growing trend of getting premium footwear cleaned responsibly. That simple mission has now evolved into a growing SME, with bold ambitions of making a local and international impact. The Sneaker Shack firmly believes that it can have a positive impact on the way consumers engage with their footwear, and by this have an even more positive impact on the environment.

The Sneaker Shack also recently launched its partnership with Solemate, a new sneaker resale platform, in partnership with Hey Solemate, a technology company with a focus on the future of sneaker and streetwear digital commerce.

Hey Solemate connects buyers and resellers of premium sneakers, making sneaker culture more accessible to the local market. Solemate can be found online at www.heysolemate.com, with limited edition stock available, both virtually and in the Rosebank Sneaker Shack concept store in Johannesburg.

Coming soon to Waterfall in Johannesburg, loyal customers can keep their eyes peeled for the opening of the 11th The Sneaker Shack location on the near horizon!

For all of your cleaning, restoration, laces and footwear treatment needs, visit www.thesneakershack.co.za or follow @thesneakershackSA on Instagram and find their newest store at Shop 225 Oceans Mall, Lighthouse Road, Umhlanga Rocks.