THE CRUELTY-FREE COSMETICS REVOLUTION

Why Vegan make-up is gaining momentum

Johannesburg, March 2022 – Veganism is on the rise. In Europe, it's estimated that the number of vegans has grown by 360% in the last decade, and South Africa has the 23rd biggest vegan population globally. Kryolan SA and its German counterparts have never tested finished products on animals since the company’s inception in 1945. In fact, Kryolan’s first test subject was Kryolan founder Arnold Langer himself. Kryolan sources cruelty-free raw materials following an EU ban on animal testing, and recognising the value in veganism, has also introduced a purely vegan range that is completely free of animal testing or products.

The sustainable choice

Veganism is no longer considered just another trend. It is growing for many reasons. Empathy towards animals, health reasons, environmental sustainability, and for many, simply because it is now easier to make the change. Vegan products are more readily available, and modern food options are nutritious and delicious. As veganism extends its reach to household and beauty products, it’s become even easier for vegans to stick to their ethical lifestyle choice.

When it comes to cosmetics, how does “vegan” differ from “cruelty-free”? “Cruelty-free” assures consumers that the product they are buying has not been tested on animals; whereas “vegan” means that the product is completely free of any ingredients derived from animals or animal by-products. Cosmetics can be vegan but not cruelty-free. Just because the ingredients are vegan, the product can, in some cases, still be tested on animals. Kryolan vegan products, however, are both cruelty-free and vegan.

No animals were harmed during this production

Vegan skincare is developed with natural, plant-based ingredients. These are sourced from organically certified farming. To ensure that the product you are buying is authentic, look out for 'NATRUE' quality seal and ensure they are registered with the vegan society's flower trademark. Vegan ingredients are derived from plant-based emulsions, oils and lipids. The added benefit is that nature's healing powers are beneficial for the skin.

With several vegan certified products already available worldwide, KryolanSA is expanding its range and the True Nature Glitter selection will soon be available in South Africa. Developed with a natural cellulose base derived from eucalyptus trees, True Glitter is at least 97.5% biodegradable.

The beauty of vegan

Due to their natural ingredients, vegan beauty products are an excellent choice for those with sensitive skin. The anti-aging benefits are also a great reason to switch. Most vegan products hydrate your skin, making it appear smoother and more youthful. Because of their high-quality ingredients, you'll also find your products last longer and have a smoother application.

Vegan cosmetics are a practical and sustainable choice, even if you are haven't chosen veganism. Their benefits are extensive, and you can use them confidently, knowing that you are doing your bit for the environment, all while looking younger and more vibrant.

“Humans are a part of nature. We are organic beings. It makes sense that what we put into our bodies and onto our skin remains as close to nature as possible”, concludes Cuan Kemp, Head of Make-up, Education, Marketing & Social Media at Kryolan South Africa.

And indeed, conscious cosmetics are bringing the public closer to their natural roots, with no cruelty involved, whatsoever.

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Issued By: The Lime Envelope

On Behalf Of: Kryolan SA

For Media Information:
Bronwyn Levy
Telephone: 0760781723
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

ABOUT KRYOLAN: Kryolan is a professional make-up brand that was founded in post-war Berlin in 1945 by Arnold Langer, who had a passion for theatre and science. Since then, Kryolan's collection has grown to include over 16000 products, catering to a wide range of faculties within the make-up industry. Kryolan's six fields of competence are TV & film, fashion, body art, theatre, SFX and consumer.

For more information on Kryolan, visit https://za.kryolan.com or contact +27 11 786 8598 or +27 11 786 8521.