Shoetopia.co.za, the online store where the perfect shoe exists for everyone, has launched its summer collection of FitFlop sandals, flip-flops sneakers and slides in South Africa.

A new collection of FitFlop iQushion™ slides and flipflops with new prints, sparkles, and cute new colours and materials.

From the top, the iQushion look like your typical surfer-girl flip flops, ultra-light and supersleek. Underneath, they’re engineered with our iQushion air-foam cushioning, with impact pillows at high-pressure areas for non-stop comfort, and a built-in arch contour that hugs the foot.

For the glamour-seekers FitFlop Fino and FitFlop Halo sandals both have new colours and finishes this season.

The Microwobbleboard™ sole means FitFlop sandals are engineered to properly align your feet, ankles, knees, and hips, they improve foot-to-midsole connection, reduce the pull on your posture and the friction on your gait, they’ve got a strategic triple-density cushion that supports your heel strike, your mid-step, and your toe-off. (This is basic, compared to how their Engineers talk about it!)

The VitaminFF sneakers are movement-motivating magic in a sleek superlight sports sneaker, engineered for exercise and casual running. A stretchy, breathable, pull-on knit upper gives extra support at the sides and arch. The Neodynamic™ midsole: light high-rebound cushioning with a springy central carbon plate that propels you forward and reduces impact. Flexible yet stable, superbly supportive. 

The FitFlop Rally sneaker, now in over 50 styles and colours, with ultra-light, all-day cushioning Anatomicush™ midsoles, with flex lines on the bottom that let your feet move naturally with an anatomically contoured footbed increases foot-to-midsole contact for maximum comfort

Shoetopia is an online retailer and official distributor to South Africa of the world’s most desirable footwear brands:

FitFlop - stylish FitFlop sneakers and FitFlop sandals with science, engineered to work with your body, so you move better and feel great. 

UGG - from the Australian surf to the streets of LA, the perfect boot or slide can be comfortable yet anything but conventional

Hunter Boots - the refined luxury wellington boot that makes such a splash, that royalty, Kate Moss and Megan Markle, can’t be seen without.

Holster Australia - beach footwear, cruelty-free, certified 100% vegan, made of natural, renewable, biodegradable materials such as cotton, jute and rubber.