Monday, 09 August 2021

Award winning Michi Range extends to include Integrated Amplifiers

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Award winning Michi Range extends to include Integrated Amplifiers

Michi adds the X3 and X5 Integrated Amplifiers each delivering the range’s hallmark of reference quality performance and exceptional value.

The Michi brand, distributed exclusively by Homemation in South Africa, have added the Michi X3 Integrated Amplifier and Michi X5 Integrated Amplifier to its portfolio of amplifiers. Michi is a flagship series of products built on the history and heritage of the legendary Rotel brand.

Michi has already successfully created a new category in the high-end audio market by producing quality products - for sound quality, design elegance and build. Officially recognised by the P5 Preamplifier and S5 Stereo Amplifier winning the 2020 - 2021 EISA Award for HIGH-END PRE/POWER AMPLIFIER.

The Michi X3 and X5 build upon the established Michi formula of offering the best-in-class audio engineering, via the exhaustive, critical evaluation of every circuit, signal path and component in combination with the in-house development of key technologies and components.

“We are very excited about the introduction of the X3 and X5 Michi amplifiers” said Daren Orth, Chief Technology Officer of Rotel. “The X3 and X5 are a natural extension of the ground-breaking work we have achieved with the relaunch of the Michi brand. These Integrated Amplifiers represent the best of Rotel and represent nearly six decades of engineering excellence, with products manufactured to the highest quality standards and offered with unsurpassed value.”

Michi products, available through the Homemation distribution network, are engineered and built to the highest quality standards in a dedicated Michi factory in the Rotel manufacturing facility.

The X3 and X5 proudly continue the legacy of nearly 60 years of audio engineering and design experience assuring both models proudly wear the Michi name.

Homemation is a specialist supplier of premium branded audiovisual, home automation and home theatre products. The brands in their stable offer some of the most advanced and sought-after home automation, AV and sound technology in the world. Homemation has the exclusive distribution, in Africa, of global leading brands such as Control4, Klipsch, Definitive Technology, Denon, Klipsch, Monitor Audio, Polk Audio, Steinway Lyngdorf, Stewart Filmscreen, SVS, Lutron, Roksan, Michi, Araknis and NOW Bowers & Wilkins.

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