Thursday, 27 August 2020

New Product Launch // Pandora Icons

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New Product Launch // Pandora Icons

Iconic Expressions. 

How does a jewellery brand with so much history celebrate the 20th birthday of one of its most renowned designs? For Pandora, September is an opportunity to honour the Pandora Moments charm bracelet concept with new pieces that reimagine the design elements that resonate so deeply with consumers worldwide. To that end, joining the Pandora Icons collection this month are two bold new snake chain bracelets with innovative and stylish closure designs as well as a sleek series of other pieces, featuring a pattern inspired by the snake chain bracelet. 

The hugely popular and entirely unique Pandora Moments snake chain bracelet was first released in 2000 and has since become integral to Pandora’s aesthetic language. With its balance of feminine and masculine features and detailed yet simple structure, the snake chain is a canvas that allows for creative self- expression.

In conceptualising the new pieces for the celebration, Pandora’s design team worked tirelessly to distill the pattern of the snake chain and maintain its integritywhile reinterpreting it in modern ways. The two bracelets,a charm, pendant, earrings and a ring join the Pandora Icons collection to pay tribute to the brand’s extraordinary beginnings by celebrating with statement designs for the future. 

The T-bar clasp on the Pandora Moments T-Bar Snake Chain Bracelet is a chic, secure new closure design, featuring the snake chain pattern.

Sparkling pavé contracts with architectural metal in the Pavé Snake Chain Pattern Hoop Earrings.

The Pandora Moments Sliding Magnetic Clasp Snake Chain Bracelet fastens with a sleek new sliding magnetic closure **Coming Soon ***



Pandora designs, manufactures and markets hand- finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 7,400 points of sale, including more than 2,700 concept stores. Headquartered in Copenhagen, Denmark, Pandora employs 28,000 people worldwide and crafts its jewellery at two LEED certified facilities in Thailand using mainly recycled silver and gold. The company plans to be carbon neutral by 2025 and has joined the Science Based Targets initiative to reduce emissions across its full value chain. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated sales of DKK 21.9 billion (EUR 2.9 billion) in 2019.

Local PR Contact:
Jen Scholtz
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