IBC SOLAR, a leading full-service provider of solar energy solutions, presents a new business segment strategy and a new brand identity. In terms of content and communication, the company has prepared itself for the upcoming challenges of the expected rapid dynamics in the solar market. Thanks to the reorganisation of the three business areas of home, industry & commerce and solar parks, all of the relevant market areas will now be covered even more efficiently. The new claim 'Have sun!' positions IBC SOLAR as a reliable partner for the carefree use of solar energy.

40 years ago, IBC SOLAR started with a revolutionary vision at the time: We wanted to give everyone easy access to the infinite energy of the sun – for a world worth living in. And we continue to carry this vision in our hearts. As one of the first providers of battery and photovoltaic systems, we have actively facilitated many changes in the industry. It is time to look back on our milestones and, of course, to look ahead to a sunny future for all of us.

This year we are not just celebrating 40 years of IBC SOLAR globally but we are also celebrating 5 successful years in South Africa.

Southern Africa is an attractive solar market with rapid market growth and high demand for solutions for its own power supply. IBC SOLAR has seized these opportunities and opened a subsidiary in Cape Town that has been operating since 2017. The scope of the local business activities is being an integrated solar systems and services provider by distributing Solar PV system and storage solutions and components to an installer network in Southern Africa with a high service level.

The local team operates in Cape Town and Johannesburg servicing our clients in the South African core market as well as the Sub Sahara region.

Take a look at the past 40 years of IBC Solar: https://www.ibc-solar.co.za/40years/

IBC SOLAR presents itself in a new look!

To mark its 40th anniversary, IBC SOLAR has developed a new corporate vision and has expanded its strategy concepts in the three business areas of home, industry & commerce and solar parks. Stefan Horstmann, COO at IBC SOLAR explains: “All company processes have been redesigned, streamlined and optimised.” The company vision is: 'We create energy self-sufficiency and zero emissions from the sun's easily accessible and infinite energy – for a world worth living in.' The newly formulated brand promise expresses IBC SOLAR’s claim to provide all customers with easy and carefree access to the use of solar energy.

In terms of communication, two words sum up this promise: 'Have sun!' This new brand claim positions IBC SOLAR as a problem solver and friendly brand. Patrik Danz, CSO at IBC SOLAR adds: "Through its ambiguity, it expresses the following ideas: 'Bring joy into your life with solar power!' and 'Use our well designed products and services to help you do just that!'" This positions the company as an experienced partner and quality leader that reliably guides you through the complex processes and technical requirements when installing solar energy solutions.

The new corporate design is clear and focused, and follows the principle of 'less is more'. It demonstrates self-confidence, modernity and is forward-looking. With straight-forward typography, reduced design elements and plenty of white space that draws focus to the relevant content. Photography and imagery are deliberately authentic, so that as many people as possible feel that they are addressed. As Julius Möhrstedt, IBC SOLAR shareholder, adds “With its new content and visual orientation, IBC SOLAR is ideally prepared for all business and communication challenges in a rapidly growing solar market with a clear vision, an unmistakable brand promise and a new, modern appearance.”

Media contact:
Zané Dippenaar (Marketing and Content Creator)
Suite 408, The Point Centre, 76 Regent Rd, Sea Point, Cape Town, South Africa, 8005
+27(0)87 470 0765 | This email address is being protected from spambots. You need JavaScript enabled to view it.