Renowned for designing and building innovative robotic cleaning solutions, iRobot has secured an ecommerce/retail partnership with YuppieChef, the premier kitchen and homeware platform. Following negotiations that started in February this year, the full range of vacuums will now be available via YuppieChef’s online platform, with brick-and-mortar stores to potentially be added on later down the line.

In August last year, Core Group, which represents global pioneers such as Apple, Nintendo, and Fitbit, launched iRobot’s line of consumer robots in South Africa. The smart products are currently available through iRobot SA’s website and select online retailers.

YuppieChef is an important partner for the brand as there’s strategic synergy; both brands have high brand equity regarding reputation and alignment with the respective target audiences. And the platform also boasts a reach of approximately 300,000 online high-value customers.

Mark Goott from Core Group is confident that this partnership will be successful as both parties have bought into the vision, bolstered by experience, strong operations, and key resources.

“iRobot has a proven track record of delivering products that make consumers’ lives easier. The premium range of vacuums is amongst good company at YuppieChef, and we look forward to this new partnership,” said ​​Anita Seifart at YuppieChef.