Whether it’s for an office party or holiday party, you know how important corporate gifts are to your company’s bottom line and brand recognition. With so many options, you may feel overwhelmed by the choices. To help ensure that you make the best decision, keep these tips in mind when customising corporate gifts.

Know Who You Are Targeting

This may seem obvious, but it is an important step when customising corporate gifts. The more information you have about your audience and their likes and dislikes, the better you can cater to them with your gift choice. If you are targeting high-level executives, then luxury is probably a good option. On the other hand, if it’s middle managers that you’re after, getting something functional like custom mugs or photo frames might be better. Also, keep in mind that different companies have different cultures – some prefer casual while others will be appalled by anything except business formal attire. You don’t want to choose a gift that misrepresents your brand!

Do Research On Your Audience

If you want to create a customised corporate gift that’s going to impress, it’s best if you know who it’s going to. Look up your clients and employees on social media and see what they share with their friends and followers. What are they more likely to respond positively to? Do they seem excited about new technology?

If you’re giving a customised corporate gift, you need to know who your audience is going to be. If you want to show up with something your employee base is going to love, take five minutes and do some research on them. If they’re excited about their hobbies and their jobs, they’ll probably love a gift related to either of those things.

Understand the Brand’s Preferences

It may sound obvious, but you must take time to learn your client’s preferences. If a corporate client is not familiar with your brand, they could be put off by gifts that seem generic or impersonal. Some companies even have strict rules about what products or services they allow employees to accept as gifts. Consult with company executives and make sure you understand their expectations before proceeding. Otherwise, you risk damaging your reputation—and goodwill!—if a gift isn’t suitable for its recipient(s).

Pay Attention o Colour Schemes and Theme Preferences

Before you begin designing, make sure you’re aware of your client’s general corporate colour preferences. The same holds for themes; does your client prefer a modern or classic look? If there are multiple people involved, do they all have similar tastes or wildly different preferences? Asking these questions up front can help ensure that you deliver something that aligns with your clients’ needs and expectations.

In addition, don’t forget that your clients might have a preference for generic gifts as well. If you’re working with a large organisation or one that produces a lot of swag for events, conference giveaways and trade shows, there may be an established brand identity already in place. Find out if it’s possible to leverage that style guide and logo rather than starting from scratch.

Avoid Overdoing It

It can be tempting to pile on extras and make your branded gifts as elaborate as possible, but that’s not a good idea. If your potential customers see you offering too many options, they may feel like you don’t know what you’re doing or simply have too much going on—neither of which are good for business. While it’s OK to offer variety when it comes to things like colour schemes and fonts, having a ton of different product variations can backfire.

Focus on quality over quantity, and your business will look more professional. Plus, if you can limit what you offer to your customers, you’ll have less inventory sitting around that could go out of date or become obsolete. It’s easier for a small business owner to know about their products than it is for a large corporation with many different brands. As a smaller company, you don’t have as much room for error. Offer too many options and your brand will seem flimsy.

Consider Your Target Audience’s Taste

When you’re choosing corporate gifts, keep your recipients in mind. What kinds of things do they enjoy? What do they like to use or display? How old are they, and what’s their education level? A little bit of information can go a long way toward ensuring that your gift will be appreciated by all. Be careful not to overthink it—it’s better for them not to like it than for them not to understand it!

Even if you don’t know all of these details, it’s still possible to find appropriate corporate gifts. For example, a business-friendly tumbler will be useful and appreciated by almost anyone, no matter their tastes. If you decide on a drinkware item as your corporate gift, make sure that it is something that most people could use. Something too unique may go over people’s heads or not serve its purpose.

Work With a Gift Customisation Company

Some companies, like Perkal Promo Gifts, specialise in custom corporate gifts. These companies work with businesses, nonprofits and associations to create high-quality, professional promotional products (like pens, rulers and mugs) that can be monogrammed or engraved. Customised corporate gifts are a great way to show appreciation for your clients and employees, as well as reinforce your brand. But before you buy or order customised corporate gifts, make sure they fit into your marketing strategy. 

P-Gifts is a great example of a gift customisation company. They specialise in creating high-quality, professional promotional products (like pens, rulers and mugs) that can be monogrammed or engraved. The best part about working with them is that they have hundreds of designs available for you to choose from so you don’t have to worry about your logo looking good on their products. P-Gifts also has a large variety of different types of products for you to choose from.

Get Branded Corporate Gifts from Perkal Promo Gifts

When it comes to corporate gifts, you want your business name attached. Of course, that doesn’t mean you can’t find attractive and useful items without a logo; it just means that if you decide on branded items, they must be well-made (don’t fall into any gotchas). You can find plenty of promotional products through Perkal Promo Gifts!

About Perkal Promo Gifts 

Perkal Promo Gifts is a leading provider of promotional products and corporate gifts. Perkal Promo Gifts has been working with all types of companies across South Africa since 2003. Our customer-centric approach means we’re able to deliver customer service excellence while executing customised corporate gifts that are high quality, cost-effective and on time.

This article was first published at https://topclickblogs.co.za/what-to-keep-in-mind-when-customising-corporate-gifts/