With over 17 years of leadership experience in marketing, advertising, operations, strategy and technology in her new role as Chief Marketing Office for Infinity Brands, Vanessa Govender will oversee a team of almost 20 people who look after the brand’s creative, digital, video, copy and community management. Her focus will be on creating awareness of Infinity Brands whilst guiding the marketing team in their quest to support Infinity’s internal brands ACDC Express, Sunburst Electric and The Local Farmer.

Background

Vanessa started her career at Eskom Hendrina Power station where she worked for 5 years. After a three-year sabbatical to start a family, she joined Southern Sun and Tsogo Sun where she worked as a marketing assistant, assistant brand manager, brand manager and eventually marketing manager over 11 years. During this time, she earned a Bachelor of Business Administration in Marketing degree through Southern Sun and graduated in 2014 at the age of 40.  She went on to open her own franchise, Sorbet Vaal Mall, which she ran for almost eight years. In January 2022 she accepted a job at Infinity Brands as Senior Brand Manager and was promoted in June 2022 to Chief Marketing Officer – no mean feat!

Vanessa is committed to ensuring Infinity Brands delivers consistent marketing messages across all the franchises in various locations throughout South Africa and in Swaziland, preserving the synergy between the brand and the franchises by consistently working together on brand delivery to customers.

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If you would like to learn more about our portfolio of franchise brands, franchises that are available, investment opportunities and business expansions please visit our website on www.infinitybrands.co.za, send an email to This email address is being protected from spambots. You need JavaScript enabled to view it., or call 010 020 7721.

Get Social: Follow Infinity Brands on Facebook @infinitybrands.co.za or LinkedIn.

Distributed on behalf of INFINITY BRANDS by ANGELFISH PR & EVENTS. All media queries can be directed to Annie Hodes on 083 325 4445 or This email address is being protected from spambots. You need JavaScript enabled to view it.

ABOUT Infinity Brands

Dream Beyond Infinity

Infinity Brands is a business growth and management organisation that focuses on the development and management of franchises in all sectors. Specialising in the conceptualisation of a franchise, which Infinity Brands builds and takes to market. Once this process has been completed, the drive is to ensure a solid state of business standing by following proven franchise models. This applies to both new and existing franchises when newly developed businesses are made available for purchase by interested investors.

Infinity Brands is a franchise management, development, and consulting firm. We have a wealth of experience built on establishing, franchising, and maintaining various successful brands. We specialise in expansive business growth and development through franchising, and we offer a wide range of services to businesses across South Africa. Furthermore, we offer ongoing support, consultancy, and marketing services to all of our franchisees. We also offer these services to independently owned franchisors.

Infinity Brands currently manages five existing franchises — ACDC Express, Sunburst Electric, The Local Farmer, The Gas Kings, and Garden & Pool Legends.