Along with an entertainment-packed programme, Joburg’s Ultimate Music & Lifestyle Expo offers talks from a number of industry experts designed to create awareness and opportunities for creatives and SMMEs looking to take their skills and business knowledge to the next level by unlocking access to the growing and lucrative African creative economy.

South Africa’s Creative and Cultural Industries (CCI) contribute R90-billion annually to the country’s economy and is an important driver of jobs and employment opportunities. Yet, Africa’s entire Creative Economy at US$58-billion only represents less than 1% of the Global CCI Economy of US$2,25-trillion, making knowledge, skills and market access a vital factor of growth for South Africans.

The Music & Lifestyle Expo’s entertainment-business-focused programme will feature a number of keynote talks designed to share knowledge and enable market access for SMMEs including a Funding Bootcamp featuring government, creative, business and banking experts.  Subject matter experts will share their knowledge on all aspects of the creative economy, including unlocking funding and building winning brands.

Among the keynote speakers is Muziwethu Mtshali, who will be delivering a Masterclass on Creating Winning Brands. A dynamic force driven by a deep commitment to positive change, Muziwethu’s diverse upbringing, influenced by Tswana heritage and Sowetan identity, has shaped his unique perspective on life. As the co-founder of MNM Creative Agency for over 8 years, he seamlessly merges art and business. Through the platform Obrigado, he orchestrates cultural, cross-continental lifestyle events. 

Muziwethu's talents extend to DJing, co-hosting Kaya FM's Sound Supreme, and curating the renowned ‘What is Wrong With Groovin’. His impact on entrepreneurship development is felt as the managing partner for Africa at Entreprenerdy, empowering over 2000 young entrepreneurs and fostering innovation across the African business landscape. 

Alongside food and entertainment activations, the Music & Lifestyle Expo will feature live performances from a stellar line-up of music stars like renowned singer and songwriter, Ami Faku, famed singer-songwriter and producer, Zonke Dikana and artists Mi Casa and Shekhinah.

In addition to the core offering of music, the event also features a number of unique attractions including an exhibition floor offering allied products like fashion, sneakers, food, beauty and other lifestyle-related products as well as business and industry talks from experts and celebrity speakers. Ongoing food and drink activations round off this year’s not-to-be-missed happening.

 “The Music and Lifestyle Expo returns this year as a bigger and better standalone event, celebrating our lifestyles, networking and creating opportunities,” says Tiisetso Tau, Managing Director of Synergy Events the creators of the Music and Lifestyle Expo.

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ABOUT MUSIC & LIFESTYLE EXPO:

Introducing the Music & Lifestyle Expo: Johannesburg's premier celebration of Music, Food, and Entertainment! This dynamic event is a vibrant fusion of cultural experiences, designed to delight enthusiasts of music, fashion, and all things lifestyle featuring live performances from music stars Ami Faku, Zonke Dikana, Mi Casa and Shekhinah.

At the heart of the Expo is a captivating Trade Exhibition, where lifestyle, beauty and fashion products take centre stage. Dive into a world of Entertainment and Food Activations that will tantalize your senses. Engage with thought-provoking Educational Seminars on Lifestyle and Entrepreneurship that promise to inspire and empower.

This extraordinary 2-Day Event is set to take place on the 10th and 11th of November at the prestigious Sandton Convention Centre. We offer flexible access options, with day and weekend passes available. With these passes, you can immerse yourself in all the music performances, explore the expo, and enjoy the exciting lifestyle stage and food activations. Exhibitors can showcase their products to a young and trendy fashion-conscious audience, and Sponsors can explore branding opportunities to this exciting upper-LSM level audience.

Sponsors and Exhibitors eager to be part of this electrifying event can explore partnership opportunities, while the general public can secure their tickets by visiting our website at www.musicandlifestyleexpo.co.za

Don't miss out on this unforgettable celebration of music, food and lifestyle!

NOTE TO EDITORS/PRODUCERS:

Synergy Business Events, organiser of MLE is available for tv, radio and press interviews.

Selected artists and speakers may also be available, depending on schedules - please enquire below.

Media Enquiries: 
Nomsa Mdhluli at Tishala Communications - 071 628 6231 or This email address is being protected from spambots. You need JavaScript enabled to view it.
Roy Bannister at Tishala Communications - 082 468 8622 or This email address is being protected from spambots. You need JavaScript enabled to view it.