SAPRO, a global talent outsourcing firm specializing in advisory, assurance, and tax solutions, has appointed Tribeca as its PR and communications partner. Tribeca will play a crucial role in supporting SAPRO with both external and internal communications, encompassing media relations, stakeholder engagement, content and digital strategy development, as well as crisis management as the need arises.

Founded by South African co-CEOs Dario Grassini and Greg Maslov, SAPRO is based in New York and caters to a global clientele. The firm offers its under-resourced clients access to the expertise of custom-trained assurance, tax and advisory professionals across various jurisdictions worldwide.

"Tribeca has the right experience and expertise to help SAPRO navigate the ever-changing communications landscape, providing a highly effective always-on communications strategy," says Tribeca managing partner, Nicola Tarr. "By working closely with the SAPRO team, we aim to deliver impactful communication campaigns that resonate with their target audience, enhance brand awareness and drive tangible results.”

In recent years, Tribeca has expanded its service offerings to include a broader range of digital solutions, complementing its traditional PR services. This approach has allowed Tribeca to grow its portfolio of clients. These services include specialised influencer marketing, media training, and standalone content production tailored for social media, internal publications and various owned and shared platforms like websites, newsletter and internal publications.

"We found Tribeca to be the ideal partner to shape our narrative and effectively communicate through the most appropriate channels to reach our key stakeholders," says Cindy Beets, Global Head of Marketing. "Their reputation as an experienced strategic communications partner, along with their comprehensive range of services, will assist us to convey our brand's story, values, and key messages to our target audience, creating stronger connections and a deeper understanding of our offerings.”