01 February 2023

Peermont Partners with Ace Connect for first overseas B2B Sales and Business Development Mandate

Submitted by: Lee Herrmann
Peermont Partners with Ace Connect for first overseas B2B Sales and Business Development Mandate

Peermont is proud to announce it’s new partnership with Ace Connect, a professional consulting company for niche products and destinations in the travel and hospitality space.

Ace Connect will serve as Peermont’s B2B sales, marketing, and business development partner in India and will be responsible for the development and implementation of an effective sales and marketing strategy aimed at educating the Trade fraternity, generating awareness, and increasing sales volumes for Emperors Palace Hotel Casino Convention Resort amongst its target audience in India.

Yugashnee Naicker, Group Manager for Sales at Peermont Hotels, Casinos, and Resorts says, “India is a key market for us and to increase our footprints, seek clear direction and an understanding, we partnered with Ace Connect, given that they have strong connections and past credentials with the travel trade, along with deep insights of both the Indian and South African markets. We value our partnership and look forward to a strong collaboration to promote our products and services in India.”

Commenting on the partnership, Alpa Jani, Founder & CEO, Ace Connect comments, “One of the key ingredients to the success of product and destination marketing is creating the right fit between what is being offered along with an understanding of the audience and market that it is being catered to. We are proud to be associated with Peermont Global and look forward to working together to achieve their mission of promoting Emperors Palace hotels, Casino, Entertainment and Conference facilities in India. Our expertise and in-depth knowledge of this market will add immense value to Peermont Hotels plans for the India, enabling them to devise and implement a customised B2B sales, marketing, and a business development strategy.”

Ace Connect will be responsible and step in as an extended valued partner to Peermont hotels, rendering sales assistance and strategic business advice to aggressively promote the hotel chain across key markets in India.

Pictured is CEO of Ace Connect, Alpa Jani, pictured and Peermont Group Manager of Sales, Yugashnee Naicker. 

About ACE CONNECT
Ace Connect, a professional consulting company for niche products and destinations in the travel and hospitality space was founded by Alpa Jani, with an aim to offer destinations and products, a sustainable presence, visibility, and growth in the Indian market.

The company was incorporated with the objective of leveraging the rich experience of its Partners on Indian shores and providing an edge in understanding the trade network, buying cycles, patterns, and connections of an audience within a highly fragmented, diverse, and complex Indian market.

For more information, visit our website: www.aceconnect.in

About Peermont Hotels
Peermont Hotels, Casinos and Resorts is an award-winning hospitality and entertainment company which operates 12 properties located across South Africa and Botswana. Striving to always offer relaxing stays and exciting times, Peermont is renowned for its excellence in design, development, management, ownership and operation of multi-faceted hospitality and gaming facilities. Guests are Peermont’s priority and warmly partake in fine dining, relaxing hotel stays, exciting casino action, live entertainment, soothing spa treatments, efficient conferencing, or sporting activities – offered in unique safe and secure, themed settings. Peermont’s competitive status and industry-leading margins are driven by a strong, entrepreneurial management team and capable staffing complement, all driven by unique corporate values and a desire to succeed. Backed by the Principles of the Peermont Way (Peermont’s Values, Service Ethos and Purpose) the Peermont Employee Family operates on the philosophy of being a #WinningTeam in the ongoing quest for exceptional service and a guest-centric approach. Peermont respects and harnesses the traditions and support of local communities, in local shareholding as well as local recruitment, and is the gaming and hospitality industry leader in sustainable corporate social investment and responsibility initiatives. Peermont thinks of itself as more than a business. It’s a family.