The modern landscape is continually and rapidly evolving, with innovation becoming an indispensable component of growth and adaptation. In a recent Harvard Business School online article, the importance of innovation in business was highlighted as a critical driver of success.

There is a vital distinction between creativity and innovation. Creativity fosters unique ideas, while innovation is the practical application of these ideas to produce unique and useful solutions.

Steven Maier, the Chief Brand Officer at Amplifin - a forerunner in the debit order and card payment sector – emphasises that the company has embraced this distinction, crafting a culture that seeks to both advance products and value people as the cornerstone of innovation. Amplifin believes innovation comes from a commitment to people and creating a business culture that attracts talent and inspires ingenuity.

"Driving innovation is more than looking for the next big thing; it's about building a company that embraces ideas and people," he explains. "At Amplifin, we have a dynamic team of innovative individuals who are all focused on creating valuable solutions."

Amplifin's commitment to innovation is evident in its range of solutions. All solutions are created within a culture of advancement and are designed to adapt to clients' businesses.

Maier adds "We believe in building solutions that adapt to our clients' businesses rather than our solutions dictating how a business should function. We also build flexible solutions that are interoperable and can be enhanced and adapted quickly. Keeping up with changes in the payment landscape and implementing new payment options and solutions with real-world applications are also key,”.

Listening to clients is a core value at Amplifin; as Maier notes, "We find unique solutions through collaboration to benefit our clients. No suggestion by a client is discarded, and we put all input through a thorough evaluation process. The team really looks at all the reasons to implement the suggested enhancements rather than finding reasons not to implement because it may mean more work for all of us.”

This commitment to finding new ways of doing business, leveraging technology and best practices has led Amplifin to create platforms such as ALLPS-i that has been developed over decades in collaboration with their clients and to suit their collection and payment needs. ALLPS-i is an advanced, web-based, front-end collection and payment management solution allowing access to all payment streams and services while helping organisations simplify debit order and payment requirements. It’s a stamp of innovation that’s evolving alongside client requirements with enriched functionality that meets their needs in a demanding market.

A more recently launched solution is the Zulo Business Portal which is a Point of Sale (POS) Management Solution, offered free to Amplifin Card Payment clients, which provides access to a rich ecosystem of sales and stock management functionalities and integrated card payment solution to businesses of all sizes.

While sustaining innovation remains crucial for businesses, Amplifin consistently challenges industry norms, offering solutions that cater to all markets.

In conclusion, Amplifin would advise that when selecting a payments and collections solutions provider, especially one with an innovative approach, clients should look for the following key attributes:

*Commitment to Practical Innovation:

Seek a provider that not only talks about innovation but demonstrates a real commitment to practical innovation. Look for evidence of how the provider has applied creative ideas to develop unique and valuable solutions in the payments and collections space.Assess whether the provider has a culture that values innovation, embraces new ideas, and fosters an environment where employees are encouraged to innovate. This indicates their dedication to staying at the forefront of the industry.

*Client-Centric Solutions:

Does the provider have a “can do” attitude? Ensuring that the solutions offered are designed to adapt to your specific business needs. A quality provider should prioritise solutions that align with and enhance your business processes rather than trying to fit your business into pre-determined solutions.Look for flexibility in the solutions. They should be interoperable and easily adaptable to evolving requirements, especially in a rapidly changing payments landscape. An innovative provider will offer solutions that can be enhanced and adjusted quickly to meet your evolving needs.

*Client Collaboration and Open Communication:

Prioritise a provider that values client input and emphasises collaboration. They should actively listen to your needs, concerns, and suggestions, and involve you in the solution development process.Ensure that the provider's commitment to collaboration goes beyond buzzwords. Look for evidence that they have a structured evaluation process for client suggestions and a willingness to explore and implement enhancements that benefit their clients, even if it means additional work for both parties.

Amplifin’s commitment to innovation sits at the centre of every solution. The company is focused on providing collaborative and innovative services and solutions that meet the needs of the business while assuring the reliability, security and trusted payment avenues.