Profitroom, an award-winning premium hospitality booking, marketing and CRM solutions provider, has appointed Tribeca Public Relations(Tribeca) to provide strategic communications support as the global brand embarks on a major drive into South Africa. This will include traditional PR activity and content development, along with digital strategy development to grow the company’s online and social media presence and engagement. 

With a strong business-to-business focus and prominent clients such as Sun International and Dream Hotels & Resorts, Profitroom aims to be the leading provider of innovative hospitality solutions as it expands its business into South Africa and the Sub-Saharan and Indian Ocean regions.

“Tribeca has a wealth of travel and tourism communication experience having worked extensively with clients such as Cathay Pacific, The Capital Hotels & Apartments, Fastjet and Minor Hotels. I strongly believe that this places us in a favourable position to provide industry-leading insights and effective communications support to meet Profitroom’s unique needs from a South African standpoint,” says Davina Malan, business unit director at Tribeca.

Having expanded its service offerings in 2020 to include a wider range of in-demand digital offerings related to its long-standing PR services, Tribeca continues to grow its portfolio of clients looking for contemporary, creative approaches to PR and beyond. Some of its latest services include influencer marketing services, media training, and standalone content production for social media, newsletters and websites.

“Tribeca stood out not only for its reputation as an experienced strategic communications partner in the hospitality industry, but also for its ability to offer a diverse range of services in support of traditional PR activity,” says Jane Young, Marketing Manager, UK, South Africa, Nordics & ROW.

“This bodes well in terms of Profitroom’s business objectives from a South African and global perspective, and we are excited about the road ahead and working together to find innovative, creative solutions to challenges and ways to leverage opportunities in the market.”