Business & Economy

Friday, 21 March 2014 12:04

Banking 360°: achieving an omni-channel experience

Written by 

AT Kearney October 2013

Besides enhanced products and services, another focus area is the omni-channel experience. The traditional branch-based model is being replaced by an integrated channel approach that allows customers to conduct banking seamlessly across various channels, such as initiating a transaction in a branch and finalizing it in a mobile app.

Having multiple channels for sales and service has become more crucial as point-of-purchase decisions have shifted upstream. Banks need to offer advice and recommend products when the customer is considering making a purchase—and today’s customers are making those decisions long before they visit a branch. This requires a rethinking of advisory concepts. Branches can’t compete with the digital channel for advice because digital services promise to be available anytime, anywhere. And with customers doing most of their research and banking between 9 p.m. and 11 p.m. on weekdays and Sundays, no channel is more suitable for advisory services than digital.

If you attended the Banking Channel Management Conference last year, then this event is definitely a must to register. Project manager, Lisa Nathanson said, “Channel management for the banking industry is growing at a rapid pace. By attending this conference you will be able to explore the latest CRM strategies and technology and innovation trends in the banking sector.” Email This email address is being protected from spambots. You need JavaScript enabled to view it. for speaker opportunities and for more details on early bird registrations.

Established in 2002, Zakheni Events and Incentive Travel cc, trading as Trade Conference International, is your all industry, but largely financial event organiser of choice. We understand industry trends and developments and have the ability to identify the right issues to bring to delegates through informative events.TCI has organised more than 300 events in the last 14 years. With the guidance of a highly experienced and guided team, TCI arranges the most up-to date conferences and exhibitions, and is well known within SADC region as well as the rest of Africa as the leading financial conferences organisers.In the past two years Trade Conferences International has offered top-class financial, insurance, information technology and marketing related conferences to the market, and would justifiably pride itself in promising delegates top notch conferences with excellent speakers in the industry. Attendees of TCI events hale from across the African continent: Kenya, Botswana, Zimbabwe, Namibia, Tanzania, Mauritius, Lesotho, Mozambique; extending to as far as the UK, Canada, Netherlands, India and even Australia.In its repertoire, it has popular annual conferences such as the Mobile Banking Southern Africa Conference,  Payments Southern Africa Conference & Exhibition, Loyalty & Rewards Conference, Channel Management Conference and the Online Retailing Conference. In 2002 alone TCI attracted more than 1200 delegates, including expert speakers from across the globe, and has followed suit in it’s years of operation.

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