CAPE TOWN, 17 NOVEMBER 2021: At the South African Loyalty Awards on 16 November 2021, Achievement Awards Group scooped the title of Best Loyalty Agency (Marketing/Rewards) of the Year, as well as being highly commended for Best Programme of the Year. 

The Loyalty Awards is the industry’s most coveted award, benchmarked against international standards and measurable results as judged by local and international Loyalty & CRM professionals. 

It showcases South Africa’s best programmes, loyalty innovations, data applications and loyalty/CRM campaigns. 

After a robust judging process, each entry was measured against stringent criteria, measuring how loyalty and CRM excellence can drive commercial results and greater customer experiences.  

“AAGroup has a massive wealth of experience and great fulfillment capabilities across platform development, call centre and communication channel integration. I admire the combination of scientific behavioural design and leverage of deep data analytics, starting with research and strategy design to end-to-end execution and administration. They have stand out! Very impressive submission!” - Candice Goodman: South African Loyalty Awards Judge 

The accolades come at time when the global business climate has been experiencing the need for inspired leadership and recovery geared towards overcoming the international COVID-19 crisis. 

Achievement Awards Group Managing Director, Sales & Channel Solutions, Jean-Claude Latter stated: 

"Acknowledgement such as this award comes with much appreciation and value, demonstrating that now, more than ever, the time to develop and maintain loyalty among companies, customers and the consumers and communities they serve is here. The professional and personal loyalty ecosystems within which we perform are all connected." 

Two programmes in particular were acknowledged by judges for design innovation and community support. 

Latter concludes: "The complex process of developing and maintaining a fulfillment strategy is always people-centric, recognising that beyond the figures and statistics, we work in harmony with individuals. We look forward to providing programmes that come with the potential to change lives." 

Jean-Claude Latter leads a multi-disciplined team of sales executives and highly skilled professionals in creative solution design and advises on development of best fit, customised performance programmes. He has a passionately people-centered approach to programme design, focused on unleashing individual performance potential to deliver business results.