Coinciding with the launch of its ‘Turn the World GMN in May’ campaign, Global Marketing Network, the Global Accreditation Body for Marketing Professionals, has today announced Anacalypsis Strategy & Marketing Consultants as its Country Director in South Africa.

Said GMN’s Chief Executive, Darrell Kofkin. “With an estimated 20 million people working in a definable marketing role in the world, there is widespread acceptance for our vision, shared by world-leading marketing experts, to create a stronger, better respected and more unified Marketing Profession worldwide.”

He continues “it therefore follows that better marketers in South Africa means a more prosperous nation. Businesses rely on marketers to ‘market’ and ‘sell’ what they produce. The most capable marketers deliver the best results. So we call on South African business to invest in the best, and recruit and promote Professional Marketers who have GMN Global Accreditation and have therefore clearly demonstrated that they meet globally-established standards.”

Says Dr Anthony Michail, Founder of Anacalypsis. “We are delighted to be GMN’s appointed Country Director in South Africa. We feel that there is a strong demand in South Africa for people to become Globally Accredited and Certified, providing the South African Marketing Professional with the career-long recognition, support and continuing professional development which will put them on a par with people from other established professions represented in the Boardroom.”

Global Marketing Network will shortly be launching in South Africa its Professional Marketing Certification Programme and Global CMO Programme, designed to meet head-on the very real needs identified in unison by IBM through its Global CMO Survey (amongst 1,700 CMOs worldwide) and other seminal articles and industry reports released over the past few years.

Designed by its world-leading Global Faculty, in association with IESEG School of Management - recently recognised as one the leading business schools in the world, South African marketers can be assured that all GMN’s programmes will be accredited and certified against the highest possible standards in the world.

To find our more about Global Marketing Network’s ‘Turn the World GMN in May’ campaign and how to receive one of only a limited number of invitations to attend the GMN Digital and Social Media Forum taking place in South Africa later this year please visit www.gmnhome.com.

About Global Marketing Network

Global Marketing Network’s vision is for a strong, unified and respected Marketing Profession, worldwide, achieved through the raising of standards within it. To achieve this, GMN has adopted four global strategic programmes:

Realising the aspirations of Marketing Professionals worldwide - by recognising and rewarding educational and professional achievements through awarding GMN Global Accreditation to individuals who satisfy GMN professional membership entry criteria, as assessed by the GMN Membership Committee against globally established standards of practice;

Raising standards in marketing practice - by helping businesses achieve greater profitability and return on investment through a relentless focus, in all that we do, on what actually matters to people in business in the 21st century, through the design and development of global certification programmes, executive education and conferences, delivered through an international network of accredited delivery partners;

Putting Marketing Professionals back in the Boardroom - by enabling employers to insist on and recruit the best and most up-to-date Marketing Professionals with the introduction of GMN’s global Continuing Professional Development (CPD) Scheme and by identifying those Marketing Professionals who are Globally Accredited and are Fellows by profiling them in the GMN Membership Directory - only accessible on the official GMN website;

Supporting today’s Marketing Professionals around the world - enabling them to be more knowledgeable, capable and better networked, leading to improved employability, promote-ability and, ultimately, rewards - wherever they live and work in the world – through the GMN Online Community, collaborating with business schools and national professional associations, and endorsing and accrediting events and conferences.

About Anacalypsis

Applying proven competitive strategy and marketing principles, Anacalypsis supports your organization to transform the way it works -- and boost performance.

Anacalypsis helps clients in diverse industries improve performance, create sustainable competitive strategy, develop and implement marketing strategy and tactics, evaluate marketing objectives, comply with complex marketing regulations, reduce costs, form competitor intelligence, and stimulate growth.

The Company teams with its clients to deliver sustainable and measurable results. Anacalypsis provides services to a wide variety of both financially sound and distressed organizations, including healthcare organizations, Fortune 500 companies, leading academic institutions, medium-sized businesses, and the law firms that represent these various organizations. Anacalypsis also offers specialized training courses, seminars, and workshops for business and marketing professionals in South Africa.

We form life-long partnerships with our clients, based on an extraordinary level of dedication to their success. We create a custom approach tailored to each client’s unique situation and bring extensive business experience and proven analytical techniques that lead to high-impact and actionable insights.

About Dr Anthony Michail FGMN

Dr Antony Michail has 15 years of progressively responsible experience consulting and advising both small and large corporations in relation to their marketing strategy, implementation, and company growth. Antony has led these companies through start-up, survival, turnaround and growth modes.

Antony has spent 15 years as an consultant and senior marketing director in a variety of industries, including food and beverage, fashion, IT, heating, consumer durables, building products and construction, and environmental services. He has experience in auditing the marketing function, strategy, and tactics develop and execute marketing strategies, provide direction for future growth and development, new product development, effective budgeting, forecasting, and measurement. Antony has also designed a number of new initiatives to promote creative thinking in relation to new product development such as specialized Think Tank rooms, QMI (quick market intelligence) and VOC (voice of the customer) workshops. Antony has also delivered a number of academic lectures and seminars in relation to business strategy.

Among his significant previous positions, Antony served as Marketing Director of Fokas Department Stores in Greece, Commercial Director of Anatron Food Services SA (Greece, Cyprus, Bulgaria), Product Marketing Manager and NPD of Triscan Systems Ltd (UK), and Marketing Intelligence Officer of Baxi/Potterton Heating UK.

Antony holds a Bachelor of Science (BSc) degree from National & Kapodistrian University of Athens (Greece), a Master of Arts (MA) degree from University of Central Lancashire, and a Doctor of Philosophy (PhD) from University of Central Lancashire.

Contact

 

Global Marketing Network
Darrell Kofkin FGMN
This email address is being protected from spambots. You need JavaScript enabled to view it.
Tel. 00 44 (0) 1767 631809
www.gmnhome.com
www.twitter.com/gmnhome

 

Anacalypsis Strategy & Marketing Consultants
Antony Michail FGMN
This email address is being protected from spambots. You need JavaScript enabled to view it.
Tel. +27 822 235 423
www.anacalypsis.co.za
www.twitter.com/dr_A_Michail