18 March 2020

What is USSD marketing?

Submitted by Rob Maconachie

First off, we’re sure you’ve dialled *100# before to top up airtime. That is a USSD! USSD can be accessed from any phone! All responses on the USSD are recorded and stored, providing valuable insight into the behaviour and wants of your target market.

Why it works for marketing

USSD lends itself perfectly to marketing. It has proven time and time again to be a useful mobile marketing tool for many. 


The benefits of using USSD 

  • Users can use it anytime, anywhere.

The fact that anyone with a mobile phone can use it is excellent for marketing.

You won’t have to worry about not reaching your target audience, everyone can access this! It’s instantaneous, no waiting involved. Inputs go straight to the stored data, so users get a response immediately after inputting the necessary number or code.

They can access the data whenever they need it, as often as they need it. 

  • It’s easy to use and interactive.

Everyone knows how to use a USSD. Everyone is familiar with *100#, so it won’t be hard for them to engage with your USSD.

This means of mobile advertising or service providing is also highly convenient and engaging for your client base. They access it anytime in comfort, without having to go in store or talking to anyone. 

  • Choose your rate.

You can choose a premium rated USSD string to increase revenue, or even a reverse billed USSD string so that you pay for your customers to interact. It's entirely up to you! 

  • You can keep track of and store client response data.

All inputs from clients or potential customers are stored on the USSD, allowing you to keep track of consumer habits, opinions, wants and behaviour.

Client data can be stored this way, allowing you to effectively target and cater your campaigns or services. This information proves invaluable for any business. 

This is a brilliant system, and makes for a great means of providing mobile services to clients or advertising to them. And not only is it a great way to reach out to consumers, but it’s also perfect for gathering information.

At Channel Mobile, we do all development, deployment, testing and reporting, and we’ll turn your campaign dream into a reality. Contact us to find out more

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