13 May 2022

Innovative Responsible Social Marketing Dominates for clockwork at the SABRE Awards 2022: Africa and EMEA

Submitted by Caroline hillary
Innovative Responsible Social Marketing Dominates for clockwork at the SABRE Awards 2022: Africa and EMEA

Apart from being a finalist in the highly coveted Consultancy of the Year category for Africa, Clockwork is thrilled with the latest SABRE Awards: Africa and EMEA announcements, some of which resulted in wins, whilst some are yet to be announced at the live show on the 27th May.

Proving that responsible social messaging speaks volumes, the pro bono anti-GBV campaign, Green Door - #RewriteOurProverbs came up trumps for Cause-Related Marketing in Africa, as well as being identified as a finalist in two of the most prestigious categories: EMEA – Geographic Africa and Platinum Best in Show for Africa. Rewriting traditional toxic proverbs that demean women across 5 languages in South Africa, the #RewriteOurProverbs campaign brought awareness to the GBV pandemic whilst assisting the Green Door Women’s Shelter raise funds and aid in the process. A 3-tiered OOH, influencer and PR campaign, #RewriteOurProverbs blanketed mass market media with an empowering, strong message, with impressive results.

Clockwork’s other retained clients LG, Herbalife and tech giant Meta all saw recognition for outstanding campaign work in the year 2021.

Clockwork’s list of accolades in the SABRES EMEA and AFRICA are as follows:

SABRES EMEA

  • Clockwork – African Consultancy of the Year: Finalist
  • Green Door - #RewriteourProverbs – Geographic Africa: Finalist

SABRES AFRICA

  • Green Door - #RewriteourProverbs - Platinum Best in Show: Finalist

Wins

  • Green Door - #RewriteourProverbs - Practice Areas: Cause-Related Marketing 
  • Green Door - #RewriteourProverbs - Geographic Africa – Certificate of Excellence
  • LG – LG Cares – Corporate Social Responsibility – Certificate of Excellence
  • Meta - #Changemakers – Integrated Campaign – Certificate of Excellence
  • Herbalife – Herbalife Nutrition – Media Relations - Certificate of Excellence