It’s time again for the exciting Product of The Year Awards! BabyYumYum, SA’s #1 free parenting resource, filled with tips and tricks, is once again thrilled to present the list that can’t be missed!

An incredible 800 000+ votes were cast in the 2022 BabyYumYum.co.za Product of the Year Awards – and this year is expected to be even bigger! From the best bum creams to babyproofing equipment and maternity underwear, each iconic brand that made it on to our shortlist has been personally recommended by the moms, dads or caregivers that make up the loyal BabyYumYum.co.za community – now it’s up to YOU to vote for the winners (you’ll also automatically be entered into a draw for some incredible prizes!).

“We’re constantly thriving to make parents lives as stress-free as possible as well as keep you in the know with new products,” says BYY CEO Amanda Rogaly, “this is the reason we launched our Product of the Year Awards four years ago. Whether you’re a new or experienced parent, all the products options available can be overwhelming. We’re here to take your lead, as well as guide you on where to put your spend and what products can be trusted.”

We all know that there’s nothing more trustworthy than a parent’s word.In 2022, 93% of moms reported using some kind of social media and despite a fall in popularity in the world of platforms, the majority of moms still use Facebook as a primary platform. Moms turn to Facebook and social media for everything from news to connecting with others to finding product recommendations for their lives. and that’s why most of us buy products based on other parents’ recommendations—so instead of a panel of judges, we leave the voting for our Product of the Year Awards up to our loyal BabyYumYum readership because “moms know everything “

Winners last year included Supa Quick, Ackermans and Babies R Us, but you get to decide who will dominate. This year we also have some new categories like Shakes & Supplements, Radio Station and Bookshops, to name a few.

Vote for the brands you think deserve to be at the top of this trusted shopping manual. Voting opens 1st October and closes 31st October 2023 at midnight.

Vote NOW

Plus, to celebrate the 5th birthday of POTYA, BYY is offering hard- hitting high reach, high engagement social and internet- based media package deals for companies and businesses. These include additional value added exposure for the product winners. Please contact us to take your brand to the next level of exposure and to be a part of this high impact campaign.

Media bookings close on the 2nd October so jump on board now to secure your brand’s participation. BYY is SA’s # 1 parenting portal packed with free expert advice, guidance and invaluable information.

For more details reach out to This email address is being protected from spambots. You need JavaScript enabled to view it.

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About BabyYumYum.co.za:

BabyYumYum.co.za is the fastest-growing parenting portal in South Africa and has become the preferred interactive sharing and networking community of parents hungry for credible information, both factual and product-related, trustworthy expert advice and useful resources to assist them with their lifestyle choices and purchasing decisions.

We aim to understand our unique audience in order to form meaningful connections between brands and people that will enhance brand loyalty and interaction. Apart from the editorial media division we also have the following divisions all with the core focus of content, community, and collaboration:

BabyYumYum Health focuses on the creation and administration of award-winning maternity benefits and employee benefits. BabyYumYum Tech focuses on the creation of health and life-based applications which extend to consumer facing health service interactions. BabyYumYum Content focuses on the curation and production of expert led content offering assurance and engagement to readers. BabyYumYum Events focuses on the creation of education led parenting and healthcare led workshops and masterclasses.