Leading out of home company Provantage Media Group has launched Street Smart Media. The portfolio encompasses street furniture within the commuter shelter network in the greater Johannesburg and Cape Town areas.
Street Smart Media provides advertisers with the opportunity to harness the power of commuter shelters within a highly desirable geographic area. The portfolio is wide, with an excess of 870 strategically placed Commuter Shelters in Johannesburg and over 270 in Cape Town.
“The beauty of Street Smart Media is that it holds exclusive rights to branding all Commuter Shelters within the entire public transport commuter facility provided by the City of Johannesburg and the City of Cape Town. It is an exciting prospect to be able to provide these platforms to advertisers wanting to make their brands visible to millions of motorists, commuters and pedestrians” explains Candice Meyer, Retail Sales Manager – Street Smart Media.
In Gauteng alone there are 4,2 million motorists on the road every week, 2,6 million (62%) of which notice Commuter Shelter advertising. Furthermore, of these 2,6 million motorists, 65% are mid to high income earners (AMPS 2014). Each Commuter Shelter is noticed, on average, in excess of 700 times a day! As a result of this high frequency and excellent exposure, Street Smart Media Commuter Shelters are the preferred tried and tested choice for retailers and SME’s to drive feet into their businesses.
The benefits of Street Smart Media include:
Wide reach and frequency
High quality, highly visible advertising media
Strategic placement to maximise brand awareness
Connect with consumers during their day-to-day lives, whether commuting for work, shopping or out and about for other leisure activities
Drive recognition of a brand in specific areas to target a specific audience around key locations such as shopping centres, business nodes and retail outlets.
Effective for small and large businesses alike
“Street Smart Media offers innovative solutions to branding needs. Creative can be adapted to really harness the potential of the shape, size and location of commuter shelters. It’s a great medium for brands who want localised, high visibility combined with effective creative,” concludes Meyer.