To celebrate 20 years in the South African market, FAW has commissioned Airport Ads® to build further awareness of their brand amongst influential business decision-makers who travel through the busy O.R. Tambo International Airport.
FAW’s brand awareness campaign runs from July through to December on Airport Ads® static platforms that include strategically positioned billboards within the airport’s Domestic Departures concourse. FAW’s creative conveys the message that its commercial truck vehicles are more than tough enough for Africa.
High dwell time in airports means that decision makers in the market have the time and the frame of mind to forge affinity with FAW as a brand through the Airport Ads® platforms.