Tuesday, 16 February 2010 | AlterSage

Treat someone special to a pair of gorgeous Valentine's Day slippers from Ackermans.
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Tuesday, 16 February 2010 | Chantal Riley

Qatar Airways, the Middle’s East only five star carrier, have unveiled the launch dates of four recently-announced new routes for 2010 as part of the airline’s continued aggressive expansion strategy. The launch of flights to Copenhagen, Ankara, Tokyo and Barcelona comes during a busy five months for the award-winning airline.
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Tuesday, 16 February 2010 | Carla

Email Marketing is a very effective way to speak directly to your customers and clients, ultimately driving engagement which increases leads and sales. But of course, in order for Email Marketing to be successful, targeted messages need to reach the right people. Part of what makes email marketing unique and so effective is its ability both to broadcast, and also to target individuals with personalised content simultaneously.
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Monday, 15 February 2010 | Carla

There is a definite link between website usability and customer satisfaction, especially for e-commerce websites. When customer satisfaction converts to customer loyalty, one can assume there is going to be a long-term relationship between the business and customer, providing the level of service stays the same. So if this is true, have you ever considered to what extent usability influences customer loyalty?
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Monday, 15 February 2010 | Carla

Email Marketing should form an integral part of your marketing strategy, as it’s a great tool for establishing relationships, loyalty and ongoing communication with customers.
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Sunday, 14 February 2010 | Marc Ashton

Gauteng based entrepreneur support initiative Rival Pioneers is hosting a workshop to assist start-up entrepreneurs navigate the maze of bootstrapping their small business.
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Saturday, 13 February 2010 | Marc Ashton

ManufacturingHub.co.za, South Africa's leading online resource for the food, pharmaceutical, chemical and cosmetic manufacturing industry has undergone a facelift of its own, creating a valuable resourceful tool for market players in the industry.
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Friday, 12 February 2010 | Carla

Email marketing is still one of the most powerful (proverbial) arrows in the eMarketer’s quiver. Email marketing is so effective because it puts your brand and message directly into your customers’ inboxes – many people’s most frequent touch-point with the Internet.
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Thursday, 11 February 2010 | Carla

For an SEO campaign to be successful, there are many factors that have to be considered. It’s important to note that a successful SEO campaign needs constant attention, tweaking and nurturing and is definitely not a once-off process. As a digital marketing agency specialising in SEO, AlterSage has had a lot of experience planning, implementing and managing SEO campaigns for a variety of clients. Below we’ve identified three reasons why many SEO campaigns fail.
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Wednesday, 10 February 2010 | Kate Murray

The Internet has changed the way of business as we know it, and continues to introduce revolutionary opportunities. The Internet has the big advantage of offering entrepreneurs the possibility to connect to customers worldwide and thus creating an open market that can generate a huge turnover and profits. The Internet is also one of the most important sources of information. A very valuable part in the Internet’s importance is the web advertising, which is responsible for making even the more...
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