12 March 2012

Wildlife Workout Launched at Hoedspruit Endangered Species Centre

Submitted by The P.R Team

The Hoedspruit Endangered Species Centre (HESC), a leader in private research and breeding facilities for endangered species in South Africa, recently launched a new workout regime for the cheetahs called ‘The Lure Machine’ which lures them into fitness.

This device which is literally made from a mop, ball and a piece of meat is being used to keep the cheetahs at HESC exercised.  It was discovered that cheetahs can suffer from a build up of ammonia which can be toxic to the brain.  The key to minimising the negative effects of ammonia is exercise and we’ve devised a new exercise programme more natural than a treadmill, softer impact than aerobics, not as constrained as Pilates and invented long before yoga – running with ‘The Lure Machine’!

Comments Managing Director, Adine Roode: “We devised and introduced this foreign looking object to our adolescent cheetahs by hand, and after some scepticism, they followed it across the ground. Not a full-tilt sprint yet, but we are optimistic that as they get used to it, they will be lured into a much faster pace. We are planning for bursts of about 300 – 400 metres at a time, replicating conditions in the wild.”

Pending the successful outcome of ‘The Lure Machine’, we may consider inviting visitors to HESC to observe, from a distance, this new cheetah workout regime.

This press release has been distributed on behalf of our client, the Hoedspruit Endangered Species Centre, an affiliation of Camp Jabulani.


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