14 September 2020

Let Us Take You By The Hand

Submitted by Steve Last Word
Let Us Take You By The Hand

At The Last Word Intimate Hotels & Safari Camps, you can count on exceptional hospitality experiences centred around you and those dearest to you. Our sanctuaries offer you unrivalled indulgence, 'beyond boutique'. How can we promise this, you ask? The answer is that we pay attention to you. Always.At The Last Word, we are delighted that our President, Mr Cyril Ramaphosa, announced domestic travel in-between provinces open as of Tuesday, 18 August 2020. We are grateful for this step in the right direction toward opening our borders once more.

South African Tourism Recovery Update

The tourism industry, although it has taken a terrible knock since the start of the lockdown, is a resilient one. Many in the tourism sector have had to innovate in various way to keep their businesses running and keep paying salaries. The Tourism Business Council of South Africa (TBCSA) has proposed a phased tourism recovery strategy, underpinned by robust health and safety protocols. Good news is that the World Travel and Tourism Council's (WTTC) Global Safety Stamp of Approval issued to South Africa recognising it as a safe destination. Follow the movement #SouthAfricaIsTravelReady for a virtual taste of South Africa's travel readiness.

The Plight of Women and Tourism Recovery

Women and girls in Africa are among the most vulnerable groups, even more so since the pandemic struck. According to a recent National Income Dynamics Study (NIDS) Coronavirus Rapid Mobile Survey in South Africa, between February and April 2020. Devastatingly, of the three million jobs lost, two million of those were held by women. Many of these ladies are the sole wage earners providing for their families. Women's month is usually a time to recognise the hard-won freedoms of women in South Africa, traditionally celebrated with many community initiatives and events. This year they will have to be done remotely and now more than ever before our South African women need your support.

You can do this by helping NPOs who promote the needs of women and our youth, continuing to support women-owned businesses, even show your solidarity by attending Women's Month online events and social movements. In the tourism sector, you can do your bit by promoting female-owned tourism businesses by recommending an establishment or a service on social media. A simple word of mouth referral can do so much for women in need. By choosing to stay with us on your trip to Africa, you are helping to sustain our communities, conservation and culture.

For more details visit website: https://www.thelastword.co.za/