29 April 2022

Auria and Feltex form a new joint venture in South Africa to manufacture automotive flooring, acoustics and fiber-based products

Submitted by Noluthando Khumalo
Auria and Feltex form a new joint venture in South Africa to manufacture automotive flooring, acoustics and fiber-based products

Auria Solutions, a global tier-one supplier of vehicle flooring, acoustical and fiber-based products, and Feltex Automotive, a long-established regional manufacturer of automotive textiles and acoustic components, have announced the formation of a new joint venture that will serve certain automotive OEMs (Original Equipment Manufacturers) in the region.

Feltex acquired a minority stake in Auria South Africa (Pty.) Ltd., a wholly-owned subsidiary of Auria Solutions Ltd. The new joint venture will continue to be called Auria Solutions and will operate out of the new state-of-the-art manufacturing facility that was launched in East London in the third quarter of 2021. The JV will manufacture numerous vehicle interior products including flooring systems, dash insulators, trunk trim and parcel shelves for certain locally produced global OEM platforms.

The strategic partnership combines the global automotive manufacturing and engineering capability of Auria with the local raw material and vertical integration capabilities of Feltex.

“Feltex has a strong reputation and deep roots in this regional automotive hub, and we are excited about the combined strength and growth opportunities our strategic partnership brings to this new joint venture,” said Brian Pour, President and CEO of Auria Solutions.  

According to Feltex Automotive CEO, Ugo Frigerio, “We are extremely pleased to once again form a partnership with Auria Solutions. The Auria team brings with it strong global manufacturing and technical know-how in an industry that is transitioning towards new technologies and production methods.”

The new Auria East London manufacturing facility comprises 11,200 square meters of manufacturing space with state-of-the-art equipment specialized for the manufacture of floor carpets, trunk trim, dash insulators and parcel shelves. Manufacturing processes within the plant include compression molding, polyurethane back foaming, high frequency welding, waterjet cutting, injection molding and sequencing.

Epic MSLGROUP (previously Epic Communications) is a leading integrated strategic communications agency in South Africa. We specialise in helping companies protect and raise the profile of their brands, as well as positioning them as market leaders in their respective industries. This is achieved via our four key communication disciplines: PR & Communications, Digital, Brand and Events & Training.