28 May 2013

Cars4sa.co.za A success story

Submitted by: Bill Duxbury

Cars4sa.co.za is only 2 ½ years old and has already made a major impact and is fast becoming an on-line leader offering consumer purchase requests and marketing resources to car dealers and manufacturers and providing consumers with the information they need to purchase new and used cars.

Cars4Sa.co.za is the brainchild of Kevin Naidoo, who had spent the better part of 12 years building up two of the largest competitors in the on-line motor/lead management environment – the first being in the Internet Lead & Call Centre Management field, and lastly as Sales & Marketing Director of South Africa’s largest on-line car search engines.

In 2010 he decided to create a platform that was both dealer centric, as well as one that catered to the variety of requirements for the consumer with the provision of a consumer-focused search tools to assist both the Used and New car buyers in their decision process.

The foundation of Cars4SA is built on integrity, and respect for the consumer and building a well-established reputation of honesty and service excellence with its car dealer network

Visited by more than one hundred thousand potential car shoppers each month, Car4SA.co.za is fast becoming the leading destination for online car shoppers, offering credible and easy-to-understand information for consumers to help buyers formulate opinions on their next purchase.

With comprehensive pricing information, unbiased editorial content and a large selection of new and used car inventory, Cars4sa.co.za puts car buyers in control of their shopping process with the information they need to make confident buying decisions.

Cars4sa.co.za has helped thousands of automotive consumers to research vehicles; and connect them to selected dealers nationwide; and helped every major car manufacturer to market their brand on-line.

Cars4Sa.co.za will continue to innovate and provide the new and used car industry with the highest quality on-line programmes; also to provide consumers with a comprehensive and positive automotive research and purchasing experience, and car dealers, dealer groups and manufacturers/importers with one of the industry’s most productive and cost-effective customer referral and marketing programs.

Cars4Sa.co.za offers valuable shopping and research features to help consumers buy, sell and maintain their vehicles, including new and used car research, new and used car price quotes supplied by dealers and other vehicle sellers, used car vehicle listings and links to other products and services.

The company's web-based advertising and marketing program helps dealers and manufacturers to build relationships with their customers, as well as helping them to efficiently manage and convert on-line business opportunities.

Through Cars4SA.co.za’s marketing network, the company connects dealerships with a steady stream of exceptionally motivated serious shoppers, while providing both dealers and car manufacturers/importers with precision-targeted brand and product marketing opportunities.

Cars4SA.co.za will continue support automotive dealers’ with state-of-the-art innovative tools, programs and value-added services to help them manage more customers, more efficiently.

Cars4sa.co.za is also the proudly BEE compliant, and is the only such company within the Mainstream industry who are guided by their social development objectives, and with over 35 employees in their group of companies.

Bill Duxbury manages Research & Development for Cars4sa.co.za and has been in the motor related business for 20 years

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