6 March 2013 – True to its payoff line: First In Car Hire, First In Service, First Car Rental has won 1st place at the highly-regarded South African Service Awards in the Travel and Related Services category beating all of its car hire competitors in South Africa.

The South African Service Awards are the premier customer-driven service awards in South Africa. The gold award was officially announced at South African Service Awards ceremony being held in Johannesburg on the 1st March 2013. 

First Car Rental achieved an overall service rating average of 89.72% from its customers whilst the car rental industry average overall scored 81.66%.

In the Travel and related services – Car Hire - category, the final audited results were:
• 1st Place – First Car Rental
• 2nd Place – Avis Rent a Car
• Excellent Customer Service: Tempest Car Hire
• Excellent Customer Service: Europcar

Says Melissa Storey, Executive Head: Strategy, Development & Marketing at First Car Rental, “We are very proud at winning this award as we were up against all our competitors this year. It is one of the awards we aspire to the most because all companies are rated by their actual customers, therefore providing a completely unbiased view as to the level of service that the company is providing, and it doesn’t depend on size or volume.”