Thursday, 20 October 2011

Dragonfly Africa wins another site Crystal Award

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At a SITE Crystal Awards luncheon held recently in Las Vegas, the Fuji Xerox Top Tier programme, operated by Dragonfly Africa, was chosen as a 2011 Site Crystal Award winner in the category Best Destination Based Experiential Travel Program.

SITE (Society of Incentive Travel Executives) is a global network of meetings and event professionals dedicated to delivering business results. The highest levels of workplace performance are reached by individuals and teams that are highly motivated. Motivational experiences are a powerful business tool to reward and unlock human potential to achieve corporate objectives. SITE is the only global authority connecting motivational experiences with business results and serves as the source of expertise, knowledge and personal connections that will catapult and sustain professional growth, and help build the value of extraordinary motivational experiences worldwide.

This is a hugely prestigious award for South Africa and was accepted on Dragonfly Africa’s behalf by Mike Waller, Chief Executive Officer and Yolanda Woeke Jacobs, Director: Sales & Marketing. The SITE Crystal Awards are known as the “Oscars” of the Incentive Travel Industry and serve to honour top professionals and programs that recognize the power of connecting motivational experiences to solid business results. As the business climate and traditional “way of doing business” have evolved over the past years, so have the criteria and standards for motivational events.

There are only 7 Crystal Award categories:

  • Most effective incentive marketing / promotion campaign
    • Most effective team effort in producing an incentive program or event
    • Best destination based experiential incentive travel program
    • Best in class by global region (Africa/Middle East, Asia/Pacific, Europe & The Americas)
    • Most outstanding single event within an incentive program
    • Most impactful effort toward corporate social responsibility as part of an incentive program
    • Most environmentally sustainable program

The Dragonfly Africa Group is considered one of Southern Africa's leading DMC's. Comprising Dragonfly Africa and Green Route Africa, the Group has representation in North America, South America, UK, Europe, Russia/CIS and Australia/New Zealand. Now, newly operating in East Africa, we continue to offer outstanding service to our clients. Between the two companies, we have now been associated with a total of 7 Crystal Awards - the most awards of any travel company in Africa.

1995: Sphinx UK - Trip Delivery - Green Route 

1996: Thermo King USA - Best Trip Delivery – Dragonfly Africa

1998: Allied Signal USA - Most Creative Use of Incentive Travel - Dragonfly Africa

2001: IBM USA – Trip Delivery - Green Route

2006: BMW North America Grand Travel Award Dinner - Most Outstanding Catered Event at an Incentive Program - Dragonfly Africa

2009: Securian Financial Group USA - Outstanding Sustainable Motivational Experience - Dragonfly Africa

2011: Fuji Xerox Australia – Best Destination based Experiential Travel Program - Dragonfly Africa

“Dragonfly Africa is very proud to be associated with the SITE organization and thank all involved for honouring and recognising our expertise and creativity in this specialised sector of business motivation”. Rupert Jeffries, Executive Chairman

This press release has been distributed on behalf of our client, Dragonfly Africa.

For further media information please contact:

The P.R Team, Cape Town, South Africa
Tel: + 27 (0) 21 419 2390/1
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Published in Tourism, Cars, Traffic

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